Paid Search and Shopping Manager

Job Title: Paid Search and Shopping Manager

Reports To: Founder

Job Type: Full-Time

Location: United States, Remote, M-F

Restriction: This opportunity is for candidates residing in the United States

Compensation: $120,000 to $150,000 Annually + Competitive Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

If you are interested in this role but have any questions, concerns, or suggestions before applying, please don’t hesitate to contact us at [email protected].

The Client

The client is passionate about creating unforgettable gourmet cookie experiences for their customers across the country. From handcrafted gift boxes to seasonal collections and corporate gifting, they're committed to delivering premium products backed by exceptional customer experiences. As their e-commerce business continues to grow, they're looking for a data-driven Paid Ads Manager to help scale revenue through strategic, performance-focused advertising campaigns.

The Role

The client is currently spending roughly $800K+ a year on paid advertising. They run a lean marketing operation: one in-house creative lead, a website manager, and a third-party development team handling their Shopify platform. This is a hands-on, individual-contributor role reporting directly to ownership. The person in this seat owns Google and Microsoft paid search end-to-end and is measured on making the existing ad spend materially more efficient.

What Success Looks Like—Measurable Targets

• Improve blended ROAS on Google/Microsoft paid search and shopping campaigns against a baseline set in the first 60 days, with a specific quarterly target agreed with ownership.
• Reduce paid advertising's share of total revenue from its current level (currently running near a quarter of revenue) toward a defined target over the first 12 months, without sacrificing revenue growth.
• Bring blended CPA/CAC down quarter over quarter, tracked against GA4 conversion data.

Responsibilities

• Own and optimize paid search campaigns on Google Ads and Microsoft Ads (Bing)—Search, Shopping, Dynamic Search Ads, and remarketing.
• Manage the product feed through Google Merchant Center and Microsoft Merchant Center.
• Conduct keyword research, search query analysis, and competitive research to keep spending focused on efficient, high-intent terms.
• Manage budget allocation directly.
• Collaborate with the in-house creative lead on ad copy and creative assets; write and test ad copy directly.
• Run structured A/B tests across copy, audiences, bidding strategies, and landing pages.
• Identify landing page and conversion issues and submit clear, prioritized change requests through the website manager to the development team—this role identifies and specifies the fix, not builds it directly.
• Maintain accurate conversion tracking and e-commerce event implementation in GA4 and Google Tag Manager within the Shopify environment.
• Deliver a concise, recurring performance report tied directly to the ROAS/CAC/spend-ratio targets above.

Required Qualifications

• 5+ years managing paid search budgets for an e-commerce or DTC brand, ideally consumer products.
• Advanced, hands-on experience with Google Ads, Google Shopping, Microsoft Ads, and Google Merchant Center.
• Working knowledge of Shopify—comfortable understanding how tracking, conversion events, and the product feed function within a Shopify store, even without hands-on theme development experience.
• A track record you can point to of measurably improving ROAS or lowering CAC.
• Comfortable with GA4, Google Tag Manager, and translating data into specific budget and bidding decisions.
• Strong ad copywriting and clear, concise reporting.
• Comfortable working with lean creative and dev resources—this role coordinates through a small internal team and an outsourced development partner rather than commanding a large in-house department and needs to communicate change requests clearly enough for others to execute them.

Nice to Have, Not Required

• Feed optimization tooling, Looker Studio, or similar reporting.
• Meta, YouTube, or other paid social experience—useful context, but not part of the core scope.
• Google Ads certifications.

Tags

United States, Remote, Work From Home, WFH, Full-Time, Retail, Consumer Packaged Goods, CPG, Food and Beverage, Bakery, Paid Search, E-commerce, LinkedIn, Indeed, Glassdoor, ZipRecruiter, CareerBuilder, Monster

Digital Marketing Recruiters Job Opportunities

Explore a variety of openings in SEO, paid media, social media, content marketing, email marketing, analytics, web development, and more. New positions are added regularly, offering opportunities for professionals at various experience levels, including remote and specialized marketing roles. Visit our Careers Page at https://www.digitalmarketingrecruiters.com/job-listing/ to view our latest job openings.

Skills

A/B Testing, Advertising, Advertising Creative, Bidding, Budget Management, Budgeting, Business Growth, Campaigns, Certified Public Accountant (CPA), Change Requests/Orders, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Consumer Branding, Custom Media, Customer Experience, Email Marketing, Establish Priorities, Google Search Engine, Keyword Research, Looker, Machine Tool, Marketing, Microsoft Bing Search Engine, Microsoft Product Family, Online Marketing, Outsourcing, Performance Analysis, Product Management, Query Analysis, Research Skills, Revenue Growth, Sales, Search Engine Keywords, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Seasonal Design, Social Media Marketing, Test Plan/Schedule, Web Analytics, Web Programming, Website Management, YouTube, eCommerce

Digital Marketing Recruiters