Group Marketing Director

Location: Remote in theUnited Kingdom (Applicants based in the Czech Republic, East Africa, or the Baltics are welcomed)

Business Unit: Marketing

Reporting to: Group Chief Commercial Officer

The Role

We are looking for an ambitious and visionary Group Marketing Director to take the helm of our global marketing function. In this pivotal leadership role, you will define and execute a modern, digital-first marketing strategy that drives commercial growth, elevates the Creditinfo brand, and unifies our global and regional teams.

If you are a strategic powerhouse with a passion for MarTech, demand generation, and high-performance team leadership, we want to hear from you.

Key objectives

The main objective for the Group Marketing team is to set and execute a global marketing strategy that aligns regional marketing activity, embeds modern digital marketing capability across the business and tracks performance against clearly defined KPIs. The role is accountable for shaping the group marketing operating model, managing the group marketing budget, improving return on marketing spend and identifying ways to reduce cost or deliver greater impact from the same level of investment. The Group Marketing strategy should combine regional marketing plans with a centrally led digital engine that integrates with the group CRM system, automates outbound campaign execution and uses marketing signals to identify warm leads for regional and group sales teams.

What you'll be doing:

Strategy & Leadership

• Global Strategy: Drive the end-to-end global marketing strategy and execution, ensuring alignment with company goals, market trends, and pipeline priorities.
• Team Empowerment: Lead direct group marketing resources and provide dotted-line leadership to regional marketing leads to ensure consistent standards and performance management.
• Cross-Functional Collaboration: Partner across teams to understand customer needs and position Creditinfo as an industry leader.
• Governance: Chair the monthly Group Marketing Board, bringing together regional marketing leaders and key commercial stakeholders to align priorities and drive execution.

Digital Innovation & MarTech

• Operating Model: Design and implement a group-wide digital marketing operating model leveraging the latest marketing technology to automate campaign planning, execution, and measurement.
• CRM & Data Integration: Connect digital marketing activity with the group CRM platform to create actionable marketing signals and warm-lead intelligence.
• Content Automation: Streamline the creation and orchestration of thought leadership, proposition content, and targeted messaging.
• Website Transformation: Lead the redesign of the group website while guiding regions in refreshing all local Creditinfo websites.

Demand Generation & Sales Alignment

• Comprehensive Function Mapping: Oversee demand generation, digital marketing, PR, internal/external communications, events, product marketing, advertising, thought leadership, and web presence.
• Lead Scoring & Handover: Develop robust lead-scoring and handover processes to direct warm leads to regional or group sales teams.
• Brand & Stakeholder Relations: Build and maintain relationships with key customers, partners, and industry influencers to elevate brand awareness.

Planning, Budget & Performance

• Strategic Planning: Create and maintain an annual central marketing plan that feeds into both annual and 3-year strategic planning cycles.
• Budget Management: Manage the group marketing budget efficiently, identifying cost-saving opportunities and building strong business cases for high-impact investments.
• Performance Tracking: Establish timely targets for all marketing teams, maintain performance dashboards, and track metrics globally and regionally to optimise ROI.

What you'll bring:

• Proven Leadership & Revenue Impact: A track record of leading high-performing teams, driving revenue growth, and scaling businesses in fast-paced, lean environments (MBA or degree in Marketing/Business preferred).
• Data & Tech-Driven Strategy: A passion for data, AI, and analytics, with hands-on expertise in modern marketing automation, CRM, and campaign management tools to maximise pipeline and efficiency.
• Operational Excellence: Strong project management and standardisation skills, capable of bringing structure, processes, and momentum across multiple regions and cross-functional teams.
• Growth Mindset & Problem Solving: A proactive, hands-on self-starter who thrives in scale-up settings and leverages data-driven insights to make smart, rapid decisions.
• Collaboration & Communication: Exceptional interpersonal skills to inspire internal teams, influence stakeholders, and partner effectively with sales.

We'd be particularly excited if you:

• Thrive in fast-paced, high-growth scale-up environments where priorities evolve quickly and opportunities emerge constantly.
• Enjoy building while doing, combining strategic thinking with a willingness to get hands-on and personally drive delivery when needed.
• Have successfully scaled brands, teams, and marketing capabilities without relying on large teams.
• Are passionate about harnessing AI, automation, and emerging technologies to improve efficiency, enhance customer experiences, and unlock growth.
• Bring a challenger mindset, continuously seeking smarter, faster, and more innovative ways of working.
• Have a proven ability to create structure, process, and scalability in growing organisations without introducing unnecessary complexity.
• Are energised by ambiguity and comfortable making decisions, taking ownership, and delivering results in an entrepreneurial environment.

Creditinfo teams help to shape the financial future for millions of customers around the world. Are you ready to build your future with confidence? Apply today.