Digital Marketing Manager

This is a full-time onsite role based in either Carlsbad (San Diego) or Rancho Mission Viejo (Orange County).

Compensation: $75,000 to $85,000 plus 5% annual bonus potential.

As a Digital Marketing Manager at Continuing Life, you will be our internal digital marketing expert, playing a crucial role in the execution, quality, and performance of digital marketing initiatives across multiple communities. Collaborate closely with the Senior Director of Sales Innovation, internal teams, and agency partners to ensure our digital strategies are executed flawlessly. You will be responsible for ensuring all marketing technologies are functioning effectively, campaigns are measured accurately, and that our agency partners meet our business goals.

This position serves as the primary liaison between Continuing Life and its digital marketing partners, providing technical oversight, quality assurance, and performance monitoring. Your work will involve optimizing websites, digital campaigns, marketing automation, analytics, and CRM platforms. You will translate enterprise marketing strategies into actionable technical executions while ensuring high data integrity and measurable results.

Key Responsibilities

• Oversee the execution and performance of digital marketing initiatives, ensuring alignment with lead generation, brand, and business objectives.
• Manage our agency partners responsible for paid media, SEO, website development, and digital campaigns, ensuring they deliver quality work on time.
• Monitor and analyze campaign performance, budgets, and conversion metrics, providing insightful recommendations to enhance lead quality and ROI.
• Coordinate updates to websites, landing pages, and digital content, performing quality assurance to ensure compliance with brand standards and user experience expectations.
• Manage each community's digital presence, including SEO, online business listings, and reputation management.
• Support reputation management initiatives alongside community Marketing Directors.
• Utilize Google Analytics, Google Search Console, and other marketing technologies to assess performance and identify optimization opportunities.
• Ensure the effective implementation and quality assurance of marketing technologies for seamless data integration and accurate tracking.
• Coordinate agency partners in executing lifecycle marketing initiatives, ensuring alignment with established strategies.
• Maintain data integrity and accurate lead attribution across all marketing channels.
• Develop dashboards and reports that deliver actionable insights to inform decision-making.
• Manage project timelines, campaign launches, and digital asset coordination across multiple marketing initiatives.
• Act as the technical digital marketing resource for Continuing Life, collaborating with onsite marketing leaders and identifying new technologies and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 3 to 5 years of experience in digital marketing, marketing operations, or a similar role.
• Proven experience managing websites, SEO, marketing automation, and digital analytics.
• Experienced in working with external digital marketing agencies; experience in multi-location or franchise marketing is preferred.
• Familiarity with tools such as WordPress, Google Analytics, Salesforce CRM, and various marketing automation platforms.
• Strong understanding of SEO, paid media, marketing automation, and digital user experience.
• Exceptional analytical, organizational, and problem-solving skills.
• Excellent communication skills with the ability to collaborate across teams.
• Ability to manage multiple priorities in a fast-paced environment while maintaining attention to detail.
• Self-motivated with a focus on continuous improvement and excellence.

Preferred Certifications

• Salesforce Marketing Cloud or Salesforce Administrator Certification
• Google Analytics Certification
• Google Ads Certification
• Meta Certified Digital Marketing Associate