Digital Marketing Project Manager

Company Overview

Bloomex is a leading floral and gifting company, offering fresh flowers, flower arrangements, and gift baskets through a strong e-commerce platform and an established retail footprint. With operations across Canada, Australia, and New Zealand, we are focused on delivering high-quality products, reliable fulfillment, and an exceptional customer experience at scale.

We are passionate about helping customers mark life’s most important moments, from celebrations to condolences, through beautiful products and dependable service.

Position Summary

The Digital Marketing Project Manager at Bloomex is responsible for planning, coordinating, and executing marketing initiatives across multiple digital channels and brand portfolios. This role ensures that campaigns are delivered on time, aligned with business objectives, and executed efficiently across cross functional teams including paid media, email marketing, SEO, creative, and web.

The ideal candidate is highly organized, detail oriented, and capable of managing multiple projects simultaneously in a fast paced environment. They will act as the central point of coordination, ensuring clear communication, accountability, and alignment across all stakeholders.

This role requires a strong understanding of digital marketing workflows, campaign execution, and performance tracking, with a focus on driving measurable results and continuously improving processes.

Key Responsibilities

• Multi-Channel Marketing Coordination: Oversee the strategy and execution of digital marketing campaigns across various channels, ensuring consistency with the company's goals and brand image. Coordinate efforts between PPC, SEO, email marketing, and social media teams to maximize campaign effectiveness.
• Strategic Project Oversight: Manage the lifecycle of digital marketing projects from conception through execution, monitoring timelines, and adjusting strategies as necessary to meet objectives.
• Analytics and Performance Optimization: Utilize advanced analytics tools to track campaign performance and user engagement, making data-driven decisions to optimize strategies and maximize ROI.
• Team Leadership and Collaboration: Serve as a point of contact for digital marketing teams, facilitating communication and ensuring alignment with broader marketing goals. Cultivate a collaborative environment that encourages innovation and continuous improvement.
• Vendor and Stakeholder Management: Manage relationships with external vendors and stakeholders, ensuring that all parties are aligned with the project's goals and timelines.

Qualifications and Skills

• Proven experience in managing digital marketing projects with a comprehensive understanding of PPC, SEO, email marketing, and social media strategies.
• Strong project management skills, with experience in leading and coordinating multi-disciplinary teams.
• Excellent analytical abilities, proficient in using digital analytics tools (e.g., Google Analytics, SEMrush) to inform marketing decisions.
• Exceptional communication and interpersonal skills, capable of effectively collaborating with both internal teams and external partners.
• Strategic thinker with the ability to identify opportunities for growth and improvement within the digital marketing space.
• Experience with Agile project management methodologies is preferred.

Pay: $50,000.00-$65,000.00 per year

Work Location: In person