Marketing Executive

Marketing Executive

Reporting to: Senior Manager - Corporate Marketing

Job Purpose:

As part of the Marketing team, the Marketing Executive will support the delivery of high-quality marketing initiatives across Bateel’s Boutiques, Cafés and Corporate Business.

They will independently and collaboratively manage multiple projects against agreed objectives, bringing a creative, customer-focused and commercially minded perspective to ensure Bateel’s brand is well presented and marketing initiatives deliver maximum impact.

Key Accountabilities:

Marketing & NPD

• Brief and manage the production of generic and seasonal campaign marketing collateral, including brochures and catalogues, POS, in-store materials, digital and social assets, menus and other customer-facing communications, ensuring brand guideline compliance and timely delivery.
• Work closely with relevant business verticals to understand business priorities and operational requirements, and ensure marketing activity is practical, relevant and effectively executed in different channels
• Manage photo and video assets from concept ideation through to brief development, photoshoot coordination and archiving of new and existing assets.
• Act as custodian of the project workflow for new product and packaging development, assigning owners, deadlines and priorities and tracking progress to ensure a timely and effective launch.
• Conduct performance analysis, market and competitor benchmarking and identify opportunities, including NPD, to strengthen the Bateel brands and support business growth.
• Support post-campaign analysis and identify learnings and recommendations to improve the effectiveness of future initiatives.
• Liaise with all franchisees to distribute marketing collateral and ensure full compliance with brand standards and agreed campaign execution.

Digital, Content & Customer Experience

• Develop and coordinate digital and physical content and assets required to support campaigns, product launches, seasonal activity and ongoing brand communication.
• Support the creation, adaptation and rollout of marketing content across online and offline customer touchpoints, ensuring consistency of message, visual identity and customer experience.
• Prepare and manage the social media content calendar, adhering to set content principles and schedules and responding to relevant market trends and competitor activity.
• Support CRM communications and other direct customer marketing activity, ensuring content is relevant, timely and aligned with wider campaign priorities.
• Measure and analyse relevant digital and social performance metrics to support data-driven decision-making and identify opportunities to improve performance.

PR, Influencers & Partnerships

• Manage the day-to-day coordination with the PR agency, providing briefs, imagery and relevant information to support the agreed PR strategy and reviewing proposed releases before final sign-off.
• Support the PR agency in identifying relevant media and editorial opportunities and ensure Bateel assets and information are provided in a timely manner.
• Liaise with mall marketing and PR contacts to maximise relevant coverage and customer engagement opportunities.
• Manage influencer marketing initiatives and collaborations across all active markets, ensuring activity supports relevant campaign and brand objectives.
• Monitor and evaluate influencer activity against agreed KPIs and identify opportunities to improve effectiveness.
• Manage the timely handling of media and influencer gifting processes, including sourcing, costing, handling and delivery.
• Evaluate brand partnership opportunities and barter collaborations, considering brand fit, audience relevance and potential value to Bateel, including execution of agreed deliverables.

Marketing Performance & Reporting

• Prepare and maintain accurate and timely monthly marketing reports, consolidating relevant campaign, digital, social, PR and other channel performance.
• Analyse marketing performance against agreed KPIs and highlight key results, insights, opportunities and areas for improvement.
• Support regular reporting on campaign and initiative performance, including relevant sales commercial measures where available.
• Monitor campaign and initiative performance and support the identification of opportunities to improve effectiveness and commercial impact.
• Maintain an understanding of marketing spend and support the tracking of activity against agreed budgets.
• Support post-campaign reporting and evaluation, ensuring key learnings are captured and shared with relevant stakeholders.
• Use performance, customer, market and competitor insights to make recommendations that improve the effectiveness and commercial impact of future marketing initiatives.

Administration

• Manage Bateel’s online asset library for all brands, ensuring all images and assets are up to date, organised and ready to be shared with relevant parties.
• Safeguard Bateel brand standards online and offline in all markets, including our Franchise network.
• Track expenses and manage the LPO and invoicing process, from initial request to final reporting, ensuring accurate monthly budget reporting.
• Maintain accurate project trackers, timelines and status updates to ensure marketing initiatives are delivered on time.
• Ensure accurate and timely delivery of various monthly reports and other required marketing documentation.

Experience requirement:

• Minimum 3 years’ experience in Marketing, preferably in Luxury Retail or F&B sector
• Good knowledge of social media and digital marketing activities
• Ability to drafts creative briefs and add value with new ideas.
• Strong organizational skills with ability to continually re-prioritize workloads and work to deadlines.
• Proactive and 'can do' approach with ability to drive campaigns using guidance and your own initiative.
• Demonstrates confidence and persistence in obtaining timely information from senior stakeholders to meet deadlines.
• Excellent proficiency in both verbal and written English, Arabic a plus.

Qualification and Licenses requirement:

• Bachelor’s degree in Marketing or Communications or Business and Administration is desirable; Postgraduate degree is a plus.
• Excellent computer literacy skills

*Due to the volume of applications we are receiving ONLY SHORTLISTED CANDIDATES FOR INTERVIEW will be contacted.