Senior Manager - Marketing

About Aldar Hospitality

Powered by human connections and the desire to reimagine guest experiences, every destination within our hospitality portfolio is transformed to reflect the human spirit: nurturing, ever evolving and wholesome. Our diverse portfolio of assets ranges from hotels and island resorts to golf clubs, marinas, and iconic beach clubs. Our footprint in the local and international hospitality landscape is growing and we are on a mission to turn ordinary moments into lifelong memories through offering unforgettable guest experiences. Aldar Hospitality is the subsidiary of Aldar Properties PJSC, the leading real estate developer and manager in the UAE. Come and join us on this journey.

About the Role

Responsible for developing and executing strategic marketing plans, in close collaboration with the Corporate Director of Marketing, to enhance brand awareness, attract prospective customers, and retain existing customers.

Responsibilities

• Implement the overall marketing strategy in alignment with business objectives.
• Oversee the planning and execution of all marketing campaigns.
• Oversee and approve marketing materials, from website banners and digital assets to printed brochures and collateral.
• Manage and coordinate the internal marketing team and external agencies.
• Collaborate with media partners and other organizations to effectively promote the company and its business units.
• Oversee the development of valuable and engaging content for the company website and other relevant channels.
• Utilize a variety of organic and paid acquisition channels, including content creation and curation, pay-per-click campaigns, event management, publicity, social media, lead-generation campaigns, and copywriting.
• Measure and report on the performance of marketing campaigns, providing insights and assessing results against established goals.
• Analyze consumer behavior and insights to optimize email, digital, and advertising campaigns accordingly.
• Analyze marketing data to evaluate the effectiveness of marketing initiatives and identify opportunities to enhance brand awareness, exposure, and campaign performance.
• Ensure that business units communicate consistent and relevant messaging to attract prospective customers and retain existing customers.
• Provide senior leadership with regular updates on marketing activities and report on campaign performance and results.
• Engage with the Digital Future team on digital projects and initiatives related to Aldar Hospitality.
• Collaborate with Darna, Live Aldar, Asteco, and Aldar Estates to identify and establish promotional opportunities related to the hotel portfolio.
• Oversee and coordinate updates to the Aldar Experiences website.
• Review and evaluate the month-end marketing reports of Aldar Hospitality business units, providing feedback and recommendations as appropriate.

Required skills and qualifications

• Minimum 5 years of relevant marketing experience within the hospitality industry
• Intimate understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Professional judgment and discretion
• Analytical skills to forecast and identify trends and challenges
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google AdWords campaigns
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement
• Immediate availability would be an advantage

Equal Opportunity Statement

Aldar is an equal opportunity employer. We celebrate all forms of diversity and remain committed to creating an inclusive and accessible environment for all applicants and employees. We will ensure that all candidates are provided reasonable accommodations to participate in the job application process, be considered for a range of critical job functions and receive other benefits and privileges of employment, ensuring equitable opportunities and accessibility for all. Please contact us to request accommodation. Your data will be treated confidentially.