Manager, Digital Shelf

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $125,600-$149,105, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  
The Digital Shelf Manager will be a dedicated resource for the management of our digital shelf including content & imagery, search, and site navigation with established retailers and marketplaces. This role will be responsible for executing and tracking best practices on the digital shelf as well as piloting new approaches to improve the shopper experience with our eRetailers. This role will lead relationships with our network of partners for digital shelf content creation, syndication, tracking, maintenance and optimization, and develop ad hoc analyses based on sales data and on-site metrics. Additionally, this person will collaborate with our eRetail key account managers as well as assist in scaling the eCommerce fundamentals across our regions.

JOB RESPONSIBILITIES:

The Digital Shelf Manager leads digital shelf excellence through syndication, product page content & onsite merch optimization and delivery, and digital shelf insights:

• Syndication:

  • Build and maintain automated syndication workflows both internally and to external retailers, marketplaces and analytics tools

  • Leverage PIMs (Salsify / Syndigo) to set up new items and map direct connections and custom exports tailored to the retailer's requirements

  • Improve retailer Content Scores across Walmart and Target

• Digital Shelf Optimization:

  • Leverage tools to improve digital shelf: Ratings & Reviews campaigns, SEO optimization, and others

  • Leverage digital shelf analytics platforms as needed to garner insights to action with accounts

• Product Detail Pages & Onsite Merch:

  • Work with agencies for creation of Product Detail Page and Onsite Merch assets (banners, tiles and brand pages) to provide the retailer with best-in-class content tied to packaging updates, new items, seasonal imagery and Must Win Occasions

  • Oversee onsite merch brief and brand approval processes

• Manage digital shelf contractors

• Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.

JOB QUALIFICATIONS:

• Bachelor’s degree, emphasis in business or marketing related fields, highly preferred

• 1-3 years experience in eCommerce,, digital marketing, market research, consumer packaged goods or related fields

• Experience in and fundamental understanding of UX design and research

• Familiarity with syndicated data, software and measures (IRI, Nielsen, demographic data, panel data, etc.) a plus

• Prior experience processing large data sets of using web analytics on search trends

• Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock growth in e-commerce.

• Demonstrated ability to operate effectively in ambiguity

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.  

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!