Summary

The Manager, Consumer & E-commerce Performance is responsible for owning the measurement, analytics, and performance optimization engine across Valpak and Clipp’s consumer-facing and e-commerce experiences, including Clipp.com. This role ensures consumer marketing operates as a performance-driven organization, with trusted KPIs, e-commerce funnel and revenue analysis, lift measurement, and test-and-learn discipline, and by translating performance insights into actionable recommendations that that drive consumer growth, advertiser outcomes, revenue expansion, and EBITDA.

Location: Remote in the United States

Responsibilities

Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
Design and maintain weekly executive dashboards for senior leadership.
Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
Partner with analytics, finance, and engineering to ensure clean instrumentation.
Establish and manage a test-and-learn framework across consumer touchpoints.
Translate performance insights into executive-ready narratives and case studies.
Evaluate emerging analytics tools and best practices.
Analyze product sell-through and make strategic recommendations for optimization
Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
Other duties as assigned.

Required Qualifications

3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
Experience building KPI frameworks and executive dashboards
Strong understanding of attribution and incremental lift measurement
Experience with GA4 or similar analytics platforms
Email and SMS program analysis and optimization
Advanced Excel and data analysis skills
Strong communication skills

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Manager, Consumer & E-Commerce Performance