Leveraging strategy, design and development, UpTrending has created a proven process for sales-driven marketing that leads to results. As part of this effort, UpTrending is recruiting for a Digital Marketing Strategist, to help drive success for our clients, both VC-backed start-ups and B2B tech companies.

Leading the charge on the execution of digital marketing strategies, the Digital Marketing Strategist will be advising clients on the optimal mix of tools, campaigns and channels to create their best digital marketing strategy.

If you drive strategies by analysis of the numbers, then this could be the role for you. You’ll lead the charge in working with customers to ensure that their digital marketing strategy helps lead to successful business metrics like traffic, leads and ultimately sales. You will advise them on which online events influence a lead to become a customer.

Responsibilities

Behavioral insights
Analyze campaign results, reporting, audience attribution, etc.
Provide insights and strategy to clients
Identify and implement best practices to track metrics across all initiatives.
Optimize clients' online marketing efforts, and conduct research and modeling that drives strategy and business decisions.
Content marketing
Creating content marketing strategy that will drive quality leads and opportunities
Building content as needed, including blog posts, social posts, landing page copy, email campaigns, optimized for SEO and brand engagement
Campaign management
Adjust and advise on paid campaigns, PPC strategies, SEO, SEM
Provide support for campaigns, tracking and analysis across multiple platforms
Website and content engagement strategy
Work with the development team to help advise clients on the best path to effortless lead generation and landing pages to help drive SEO and brand engagement
A/B testing
Test messaging, calls to action, etc. and make actionable plans for improved results
Marketing tool integration
Advise on how to best leverage the clients’ marketing stack, including marketing automation and campaign platforms to collect leads effortlessly. Integrate lead capture, email signup forms, and more.

Key Attributes for Success

Well-rounded in all things digital – content marketing, social media, SEO, SEM, marketing automation, programmatic, performance optimization, data management, AI/machine learning, web design and development
Ability to both design and report on key metrics, analyzing data from various sources and tools, and proactively providing insights to team members.
Capability to review existing research and historical performance to create guidelines to ensure digital marketing efforts are effective and aligned with clients' business objectives.
Comfortable advising clients on digital marketing strategy, including what works, what’s new and what’s next
Keeping up with the ever-evolving digital marketing technologies to bring fresh ideas that will reach targeted audiences
Establishing and monitoring metrics to track performance of digital campaigns, website traffic, social ads, lead generation, etc.
Demonstrated excellence in building and executing digital strategies
Strong understanding of Google Analytics and other digital data metric tools
Strong project management, analytical and problem-solving skills

Required Experience

5+ years of relevant work experience within digital marketing
Experience working directly with clients
Knowledge of SEO best practices and strong copywriting skills
Experience with campaign management
Proficient at using various analytical tools (i.e. Google Analytics, Google Tag Manager, SEMRush etc.)
Experience marketing in the B2B space (startups and/or tech preferred)
Experience with marketing automation and Content Management Systems (i.e. WordPress, Drupal etc.)
Experience working with creative and/or technical development of web based solutions, technology and emerging media
horough understanding of web/social media marketing analytics, measurement, testing and experimentation, and data mining.
Knowledge of inbound marketing methodologies and marketing automation software (Hubspot, Marketo, Pardot, etc.)
Analytics and metrics knowledge of pay-per-click (PPC), email marketing, Search Engine Optimization (SEO)

About the Company

A leading digital agency dedicated to growing brands and solving business problems for venture-backed startups and small to medium-sized businesses. We are currently growing our headquarters near Los Angeles, California (Westlake Village). With a culture of high performance, strong team support, respect and fun, we value career growth and setting you on the path to success.

This role is located onsite in our Westlake Village office and offers competitive salary and excellent benefits. Relocation will be considered.

Compensation

Full-Time
Health
Dental
Vision
401k Plan

✨ Job alerts

✨ Job alerts

Digital Marketing Strategist