Senior Digital Marketing Specialist (SEO, AEO & Paid Search)

About SolidCAD

SolidCAD, a Symetri Company, is a leading digital solutions provider helping organizations design, build, and operate more efficiently across the AECO, Infrastructure, Manufacturing, and Water sectors. As part of Symetri, a global technology and consulting group, SolidCAD combines deep industry expertise with advanced digital platforms to support clients throughout the full project and asset lifecycle.

SolidCAD operates within a global Symetri ecosystem, while maintaining a dedicated Canadian go-to-market focus, delivering localized expertise backed by global capabilities.

Role Summary

The Senior Digital Marketing Specialist (SEO, AEO & Paid Search) is a senior individual contributor role within the SolidCAD Marketing Team, which oversees Canadian marketing strategy and execution as part of Symetri’s global organization.

This position plays a critical role in supporting demand generation and pipeline growth through search-led and paid digital initiatives. The role collaborates closely with Demand Generation, Content Marketing, Field Marketing, and Sales and Business Development (BD) stakeholders to ensure strong alignment between digital acquisition strategies, campaign execution, and revenue objectives at both the Canadian and global levels.

This role builds on a strong technical and content SEO foundation while expanding into AEO (Answer Engine Optimization) and paid digital campaign execution, with a clear focus on driving qualified traffic, improving conversion performance, and supporting marketing-sourced and marketing-influenced pipeline across multiple business units.

Reports to: Director of Marketing and Communications

Department: SolidCAD Marketing (Canada, part of Symetri global organization)

Work Model: Hybrid or remote-first, with occasional in-office collaboration

Core Responsibilities

Own SEO strategy across multiple SolidCAD web properties, microsites, and business units
Conduct regular technical SEO audits (crawlability, indexation, Core Web Vitals, schema, site health)
Optimize on-page elements including metadata, internal linking, content structure, and structured data
Maintain SEO governance across site updates, migrations, redirects, and content changes
Lead keyword research, clustering, and mapping aligned to campaigns, products, and verticals
Support EN/FR keyword localization and regional search optimization

2. AEO, GEO & AI Search Readiness

Optimize content for answer-based, AI-driven, and generative search experiences, including:
Featured snippets
Google AI Overviews / SGE
LLM-powered tools (ChatGPT, Gemini, Copilot, Perplexity)
Develop and maintain FAQ, Q&A, and schema-driven content to improve answer visibility and inclusion in generative responses
Structure content to support machine readability, entity clarity, and factual consistency, enabling accurate interpretation by search engines and generative AI models
Partner with Content Marketing to create authoritative, citation-worthy content, aligned to priority industries, solutions, and use cases
Ensure consistency in terminology, definitions, and positioning across web properties to strengthen topical authority and generative trust signals
Monitor and adapt to evolving search algorithms, answer engine behavior, and generative AI discovery trends

3. Paid Search & Digital Campaign Execution

Execute and optimize paid digital campaigns, including:
Google Ads (primary focus)
LinkedIn Ads (supporting ABM, events, and content)
Retargeting and remarketing programs
Support and optimize demand generation initiatives such as:
Webinars
Events
Gated content and campaign launches
Align paid keyword strategy with SEO insights and organic performance data
Monitor budgets, pacing, performance, and lead quality

4. Demand Generation & Conversion Optimization

Support marketing pipeline goals by driving qualified traffic and improving conversion rates
Optimize landing pages, CTAs, and forms in collaboration with 3rd party Web and in-house Content Marketing teams
Conduct A/B testing and ongoing performance optimization for key acquisition paths
Ensure alignment between traffic intent, target personas, and sales feedback

5. Analytics, Reporting & Attribution

Track and report performance across organic and paid channels using:
Google Analytics 4 (GA4)
Google Ads and LinkedIn Campaign Manager
Google Search Console (GSC)
HubSpot
SEMRush
Monitor KPIs including:
Organic and paid traffic growth
MQL contribution
Conversion rates
Maintain UTM governance and support attribution improvements
Deliver clear, actionable monthly insights to Marketing leadership

6. Cross-Functional Collaboration & Enablement

Partner closely with:
Demand Generation (campaign execution and optimization)
Content Marketing (SEO/AEO guidance and editorial alignment)
Field Marketing (digital touch points for event and regional campaign support)
Sales and Business Development (lead quality, intent alignment, feedback loops)
Leverage sales insights to refine keyword strategy, messaging, and search intent
Act as a subject-matter expert for search and digital acquisition best practices

Marketing Automation, CRM & Revenue Platforms

HubSpot (required)
Salesforce (working knowledge required)
ZoomInfo Marketing (preferred)
SEMrush (required). Experience with Ahrefs, Screaming Frog, Google Search Console is an asset
Working knowledge of schema markup, structured data, and answer optimization

Web & CMS Platforms

WordPress (required)
Google Ads and LinkedIn Campaign Manager
Google Analytics 4 (GA4)
Gong.io (preferred) for leveraging sales insights into search and messaging strategy

Project & Workflow Management

Monday.com
Organic traffic growth and keyword visibility (QoQ, YoY)
Featured snippet and AI answer visibility
MQLs influenced by organic and paid channels
Conversion rate and CPL improvements
SEO health scores and Core Web Vitals compliance

Qualifications & Experience

3-5 years of hands-on experience in SEO and digital marketing
Strong technical SEO and content optimization and implementation background
Practical experience executing paid search and digital campaigns
Experience working within integrated B2B marketing and revenue stacks
B2B, SaaS, or professional services experience strongly preferred

Certifications

Required or Strongly Expected

Google Analytics 4 (GA4) Certification
Google Search Console training or equivalent hands-on experience
Google Ads Search Certification
Google Tag Manager (GTM) Certification or demonstrated experience

Strongly Preferred

Google Ads Measurement Certification
HubSpot Marketing, SEO, or Reporting Certifications
SEMrush SEO Toolkit Certification
LinkedIn Marketing Labs Certification

Nice to Have

Technical SEO or schema markup training
CRO / UX optimization courses
Salesforce Trailhead modules related to marketing and attribution

✨ Job alerts

✨ Job alerts

Senior Digital Marketing Specialist (SEO, AEO & Paid Search)