MISSION

“To successfully drive website sales by creating an exceptional and authentic online experience, while executing Sisters Coffee’s marketing objectives to increase brand awareness and overall customer engagement.”

JOB DESCRIPTION

The Ecommerce and Digital Marketing Manager will be responsible for the development, implementation, execution and analysis of marketing strategies at Sisters Coffee Company, as described in Sisters Coffee’s Marketing Plan, with the ultimate goal of increasing website traffic and online sales. This is a cross-functional role that will collaborate with all departments at Sisters Coffee to execute sales strategies across all revenue streams which include four retail cafes, a dynamic wholesale B2B business and online store.

CORE RESPONSIBILITIES

Email Marketing

Oversee the development of compelling, on-brand marketing campaigns across various channels, including digital advertising, social media, email marketing, content marketing, and more.
Execute and send 3-4 email newsletters per week using Sisters Coffee’s email marketing platform, Mailchimp. Objectives of newsletters to focus on conversion rate optimization (CRO) and increasing overall website sales and improving brand experience.
Focus areas of newsletters to include but not limited to: New product launches, promotional campaigns, brand story, subscriber engagement, coffee education, etc.
Generate copy for newsletters that capture Sisters Coffee’s brand voice and tone, in alignment with the company’s brand book.
Collaborate with retail teams to execute and send 2-4 SquareUp campaigns per month, focused on engagement at our brick and mortar cafes.
Work with Sisters Coffee’s graphic designer and photographers to create visually eye-catching and beautiful newsletters that align with Sisters Coffee’s brand.
Generate ideas for new campaigns that align with Sisters Coffee’s marketing plan.
Implement A/B testing and conversion rate optimization (CRO) strategies.

Social Media Management & Marketing

Create content for all social channels and manage social posting calendars using Buffer.
Collaborate with retail leadership teams to effectively tell our cafe story on Instagram, Facebook, & Linkedin.
Ensure posts are accurate and posting content and schedule is communicated to all departments.
Work with the executive team to ensure the Sisters Coffee story and brand is being actively and effectively represented.

Website Optimization

Collaborate with Sisters Coffee’s ad agency to increase online presence through SEO optimization and Google Analytics utilization.
Manage product uploads, collections, navigation, site merchandise, new pages, promotions and general ongoing website maintenance on Sisters Coffee’s Shopify site.
Improve click-through-rate (CTR) through thoughtful campaign planning.
Optimize user interface (UI) for improved customer experience.

Analysis

Work with Sisters Coffee’s creative agency to review bi-monthly Google ads reporting. Discover and recommend opportunities for optimization.
Track engagement results across social and ecommerce and adjust strategy for optimized results.
Review monthly ecommerce sales performance reports from Sisters Coffee’s business consultant and respond quickly with adjustments based on findings in order to increase website sales.
Manage Sisters Coffee’s Marketing KPI sheet. Collaborate with the executive team to set marketing goals, and regularly report on performance, making data-driven recommendations for optimization

ADDITIONAL RESPONSIBILITIES

Execute comprehensive marketing strategy to drive brand recognition and customer acquisition, retention, and loyalty.
Lead, mentor, and inspire a cross-functional team of creative, social media, and digital marketing professionals, fostering a collaborative and innovative work environment.
Manage the marketing budget, ensuring efficient allocation of resources to achieve business objectives.
Champion a customer-centric marketing approach, ensuring that all marketing activities are aligned with the needs and preferences of our target audience.
Stay current with industry trends and best practices to identify growth opportunities and drive continuous improvement.
Build and nurture partnerships and collaborations with relevant industry influencers, organizations, and media outlets.
Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities and threats, adjusting strategies accordingly.
Assist in occasional internal marketing for 150+ employees to foster awareness of benefits packages and overall company culture. (i.e. internal marketing newsletter).

CORE COMPETENCIES

Demonstrated leadership for an organization or a team where success was measured not only by the outcome but also by the level of cohesion and collaboration.
Visionary, team builder, delegator.
Natural desire for self-improvement
Ability to handle a high volume of diverse tasks: From planning photoshoots to creating spreadsheets and coordinating varying departments to reach a common goal—this role is dynamic and requires adept communication and skilled facilitation experience.
Consensus builder with an ability to connect and collaborate with a wide range of people.
Entrepreneurial, high degree of self-determination, self-directed
Excellent time management skills, highly organized, demonstrated results in a complex work environment, and project management skills.
High social and emotional intelligence, ability to easily connect with others, respectful and kind communicator, apolitical.

QUALIFICATIONS

5-7 years demonstrated experience and meaningful results in the above competency areas.
5-7 years in ecommerce management.
Enthusiasm for a dynamic role at a growing and team-oriented company.
Experience in a marketing role, preferably in specialty coffee.
Bachelor’s degree in Marketing, Business, or a related field preferred.
Ability to travel within the PNW to our various markets and retail locations.
Excellent leadership and team skills, with the ability to inspire fellow departments to achieve Sisters Coffee’s marketing objectives.
Strategic thinker with the ability to translate business objectives into effective marketing strategies and plans.
Exceptional analytical skills, with a focus on data-driven decision-making and performance measurement.
Creative mindset with a passion for innovation and staying ahead of industry trends.
Experience with Shopify, Mailchimp, Square POS, Google Sheets or Excel preferred.

COMPENSATION

$80,000-$90,000/year, DOE
Additional bonus opportunities available based on website KPI performance

BENEFITS

Paid Vacation
Health Insurance
Dental & Vision Insurance
401K Retirement Program with 4% Match
Life Insurance
AD&D and LTD Insurance
Cell Phone Reimbursement
Wellness Benefit
Paid Volunteer Benefit
50% Employee Discount
Paid Sick Leave
Flexible Spending Account

ABOUT SISTERS COFFEE

Founded in 1989 in a small wood cabin, Winfield and Joy Durham started roasting in 5lb batches and were the first roasters in Central Oregon. Now owned and run by their three children, Sisters Coffee has grown into a dynamic business with a robust B2B wholesale and online program. We’re also proud to operate three award winning cafes throughout Oregon, serving traveling guests and loyal fans everyday with outstanding coffee and culinary excellence. We take immense pride in crafting some of the most exceptional coffees in the Pacific Northwest and beyond and roast 600,000 lbs annually.

Our Vision Statement

Our vision is to further the legacy of a successful family-owned business, deeply rooted in the communities we serve. Sisters Coffee Company is well known for its consistently excellent coffee, outstanding kindness and hospitality, and exceptional workplace.

We have built on our family legacy as the original artisan coffee company

in Central Oregon, a story of small-business passion and grit, to become an integral part of our local and international communities.

We treat our customers with the utmost kindness, respect and care. We demonstrate our commitment to our employees as an industry leader in our employment benefits and

practices. We care about providing meaningful work and about their success.

We are intentional about the care, quality and craft of our products. We strive to add value and sustainability to all aspects of the coffee supply chain.

Please email resumes to jesse@sisterscoffee.com

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance

Work Location: In person

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Ecommerce and Digital Marketing Manager