About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1BN in GMV annually.

About the Product

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user-generated content from platforms like Instagram, TikTok, X, BlueSky and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

About the Role

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. We are looking for someone excited to roll up their sleeves and drive growth in a scaling product environment.

You'll work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising). As the marketing owner of HubSpot, you'll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You'll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth. You'll need to possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen.

What will you be doing?

Team Leadership & Development

Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation) - collaborating, providing guidance and feedback
Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
Build a high-performing marketing function with clear processes and accountability

Agency & Vendor Management

Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
Set clear expectations, deliverables, and timelines for agency partners
Evaluate agency performance, provide feedback, and make recommendations on partnerships
Manage agency budgets and ensure ROI on all external spend
Coordinate between internal team and agencies to ensure seamless execution

HubSpot Administration & Marketing Automation

Own HubSpot from a marketing perspective, serving as the primary administrator and strategist
Build and optimize email workflows, lead scoring models, and nurture campaigns
Manage list segmentation, contact properties, and data hygiene
Create and maintain dashboards and reports to track marketing performance
Implement marketing attribution and ensure proper tracking across all campaigns
Train team members on HubSpot best practices and optimization

Event Planning & Execution

Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
Coordinate event preparation including booth design, collateral, demos, and promotional materials
Support the General Manager with presentation preparation, talking points, and event strategy
Execute post-event campaigns including lead nurturing, follow-up sequences, and performance analysis
Track event ROI and use insights to inform future event strategy

Marketing Operations & Project Management

Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives
Own design requirements and coordinate with internal teams and agencies to deliver high-quality assets
Track marketing spend and ROI in collaboration with the General Manager

Go-To-Market Execution

Lead the planning and execution of product launches, feature releases, and campaigns
Develop positioning and messaging for new features and use cases
Create launch assets including landing pages, email campaigns, sales enablement materials, and case studies
Partner with Customer Success and Account Management to identify expansion and upsell opportunities

Website & Content Optimization

Own the marketing website (Webflow), ensuring content, UX, and messaging are optimized for conversions
Collaborate with SEO partners to improve search rankings and drive organic traffic
Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates
Manage content calendar and coordinate blog posts, case studies, and resource creation

Campaign Management & Lead Generation

Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline
Develop automated email workflows to nurture leads at different funnel stages
Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
Implement attribution tracking to measure campaign impact across channels

Performance Tracking & Reporting

Set, monitor, and report on key metrics like MQLs, pipeline contribution, website conversion rates, and campaign ROI
Use insights from Google Analytics, HubSpot, and other tools to continuously iterate and improve performance
Present marketing performance updates to leadership and cross-functional stakeholders

Required Skills & Qualifications

Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Preferred Qualifications

Experience building and scaling a marketing function from 0 to 1
Familiarity with social media marketing, user-generated content, or martech industry trends
Understanding of B2B SaaS sales cycles and pipeline metrics
Experience with trade show logistics, booth management, and event sponsorships
Knowledge of marketing tech stack integrations and data flows
“Get stuff done” Attitude - demonstrated ownership, initiative, and motivation
Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly
Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward

What Success Looks Like

Building and leading a high-performing marketing team that consistently delivers results
Establishing productive agency partnerships with clear KPIs and strong ROI
Optimizing HubSpot to improve lead quality, conversion rates, and marketing attribution
Developing a strategic event calendar that drives qualified pipeline and brand awareness
Consistently growing MQLs and pipeline contribution through optimized campaigns, events, and website performance
Successfully launching 4-6 Go-To-Market plays per year with measurable impact on product adoption
Building a well-oiled marketing operations system with clear processes, accountability, and metrics
Improving marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation
Developing Flockler's brand authority and thought leadership in the social commerce and UGC space

Location

United States and Brazil: This role is currently 100% remote, with the plan to transition to a hybrid schedule within 9 to 12 months. Candidates must be based in Florianópolis (Brazil), Denver, CO (USA), or Philadelphia, PA (USA). Once hybrid work begins, the team will collaborate in person 2-3 times per week, with flexibility built into scheduling.
Canada (Calgary): This role will remain remote, with the expectation of in-person collaboration with Calgary-based team members multiple times per month, typically working together from a co-working space or similar setting.

Hiring Process

Screening Round with Muriel Cirimele, Head of People: 45-Minutes
Trial Project / Take Home Assignment: 2-3 Business Days
Interview with Brooke Hahn, Flockler General Manager (Hiring Manager): 45-Minutes
Final Interview with Tom Kincheloe, Chief Revenue Officer & Shannon O'Boyle, Head of Marketing, Retention: 1-Hour
References
Offer

Benefits & Perks

Flexible Time Off
Public Holidays Off
Paid Parental Leave
Work From Home Stipend
Therapy/Mental Health Reimbursement
Co-working Space Allowance
Company Swag

$50,000 - $110,000 a year

Compensation

The base annual salary range for this role is dependent on experience, qualifications and location.

Denver, CO or Philadelphia, PA:

$70,000 to $110,000 USD

Calgary, Canada:

$70,000 to $100,000 USD

Florianópolis, Brazil:

$50,000 to $80,000 USD

Incentives: This role is eligible for quarterly performance bonuses based on revenue goal achievement. Bonus payouts are made quarterly, with an annual earning potential of up to $10,000 USD.

If you're a results-driven marketing leader who thrives in a generalist role and loves turning strategy into execution within a small but nimble team, we'd love to hear from you!

Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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