E-Commerce Manager Role Overview

Exciting opportunity to join LOVE CORN the fastest growing, emerging new snack brand in the USA & UK. We are seeking a highly motivated and data-driven E-Commerce Manager to lead and grow our online sales channels. You will manage, grow & execute our Amazon and TikTok Shop strategy. our paid digital & retail media, email marketing and all Digital Shelf touch points.

You'll be responsible for driving digital revenue growth, managing online retailer partnerships, and enhancing the consumer experience across marketplaces and direct-to-consumer platforms. The ideal candidate will combine strong commercial acumen with expertise in digital merchandising, performance marketing (i.e. platforms like Facebook, Instagram, YouTube, and TikTok), and analytics to deliver results in a fast-paced CPG environment.

Role will be hybrid: 3 days in office in Ho-Ho-Kus, NJ

Key Responsibilities

1. E-Commerce Strategy & Growth - own LOVE CORN's digital shelf, develop and execute the e-commerce strategy across each marketplace (Amazon USA & UK, TikTok Shop, Walmart.com, Instacart, etc.)

2. Amazon: manage and grow our Amazon marketplace in USA and UK oversee every aspect from A to Z

3.Tik Tok Shop: manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve

4.Retail Media: manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets

5. Retailer Platform Management- Serve as primary contact for online retail partners eg. Kroger.com; manage promotions, ensure product content, images, and brand messaging are consistent and optimized across all platforms. Manage A+ content, PDP optimization, and reviews/ratings to maximize brand presence.

6.Digital Advertising: partner with marketing team to develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)

7. Email Marketing: own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns

8. Reporting Dashboard: create templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly. Monitor competitor activity and recommend actions to maintain competitive advantage.

9.Inventory & Fulfillment Planning- Collaborate with supply chain to monitor inventory and fulfillment for e-commerce accounts.

10.Creative Partner: collaborate with Creative team to produce engaging assets that convert

11.Test & Learn Mindset: manage keyword list, A/B test creative, copy, and audience to improve CAC and ROAS

Qualifications

Bachelor's degree in Business, Marketing, or related field; MBA a plus.
4+ years of experience in e-commerce, digital marketing ideally within CPG
Strong understanding of digital shelf optimization, retail media, and online merchandising.
Proven track record of managing Amazon and other online retailer accounts.
Familiarity with TikTok Shop and influencer marketing strategies
Experience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel
Analytical mindset with ability to interpret data and drive decisions.
Excellent project management and communication skills.
Proficiency in tools such as Amazon Vendor/Seller Central, Walmart Retail Link, Google Analytics, and Excel.
Creative thinker with a test-and-learn mindset
Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
Excellent communication and project management skills

Nice to Have

Experience in CPG, food & beverage, or DTC brand environments
Familiarity with Shopify and e-commerce integrations
Basic design skills (Canva, Adobe, etc.) for quick creative testing

About LOVE CORN

In life and in snacks, it's all about finding love in the simple things!

LOVE CORN is a delicious crunchy corn snack and fan favorite amongst busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.

Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They're a little bit life changing.

About the Company

LOVE CORN

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E-Commerce, Retail Media & Digital Marketing Manager

E-Commerce, Retail Media & Digital Marketing Manager