Social Media & Digital Marketing Specialist

Hinderer Motor Company – Heath, OH

Create. Tell Stories. Build a Brand People Actually Care About.

At Hinderer Motor Company, marketing isn’t just about posting cars — it’s about telling stories, building community, and bringing energy to our brands across multiple dealership locations.

We’re looking for a creative, digitally savvy marketer — ideally a recent graduate or early-career professional — who lives on social media, understands what makes content perform, and is excited to experiment, create, and grow. If you’re the kind of person who notices trends early, enjoys building content from scratch, and wants your work to actually be seen, this role is for you.

Why You’ll Love It Here

A role where creativity is expected, not “extra”
Hands-on ownership of social media across multiple brands
Real opportunity to build a professional portfolio
Support, coaching, and room to grow your marketing career
Stable, full-time position in a growing organization
Employee discounts (including 50% off executive apparel)
Full benefits: medical, dental, vision, 401(k) match, PTO, life insurance
Generous referral bonus program

Role Overview

The Social Media & Digital Marketing Specialist is responsible for managing, growing, and evolving Hinderer Motor Company’s digital presence across multiple platforms and dealership locations.

This role blends creative content development, brand storytelling, and performance tracking. You’ll create original content, maintain our websites and social platforms, and help shape how our organization shows up online — including on LinkedIn, where employer brand and leadership visibility matter.

What You’ll Do

Manage and maintain social media channels across all dealership locations
Create and launch new social media channels as needed
Develop original content including posts, reels, short-form video, photos, graphics, and stories
Write engaging, platform-specific copy (especially for Facebook, Instagram, and LinkedIn)
Maintain and update dealership websites to ensure content is current and accurate
Help build our employer brand through LinkedIn content and storytelling
Monitor trends and suggest creative content ideas proactively
Track, analyze, and report monthly performance metrics and engagement
Protect and maintain brand voice and visual consistency
Collaborate with Sales, Service, Finance, HR, and Leadership teams
Use tools such as Facebook Business Manager, Google Analytics, and Google Ads
Support digital campaigns, promotions, and internal initiatives with creative assets

Who You Are

Creative, curious, and not afraid to try new ideas
Comfortable creating content — not just scheduling it
Strong communicator with a feel for tone, visuals, and storytelling
Organized and able to manage multiple projects at once
Self-motivated with the ability to work independently
Excited to learn, grow, and build a marketing career

Qualifications

Education: Marketing, Communications, Digital Media, or related degree preferred (new graduates encouraged to apply)
Experience: Internship, portfolio, or hands-on social media experience preferred
Skills:
Strong understanding of major social platforms (Facebook, Instagram, LinkedIn, YouTube, Google, etc.)
Comfort with analytics and performance tracking
Photography, video, or design experience is a plus
Creative portfolio or examples of work strongly preferred
Requirements:
Legal authorization to work in the U.S.
Ability to complete a pre-employment background check and drug screening

Work Environment

Office-based with frequent computer and mobile device use
Fast-paced, creative, deadline-driven environment
Occasional time spent on dealership floors for content creation
Travel to all 4 locations

Schedule & Compensation

Full-time (part-time may be considered for the right candidate)
Day shift with flexibility during dealership business hours
Competitive compensation based on experience

Why This Role Is Different

This isn’t a “post what we tell you” job.

You’ll have real creative input, visible impact, and ownership — with the chance to grow your skills, your portfolio, and your career.

If you’re creative, motivated, and ready to make your mark, we want to hear from you.

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Social Media & Digital Marketing Specialist