About Everyday Dose

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

This is not a title-upgrade job. We're looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You Will Own

Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention/Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your Mandate

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+.

What You'll Do

Own and Evolve the Everyday Dose Brand
Steward the brand's emotional core (“A bit better, every day”), tone, and identity
Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Maintain rigorous CAC/LTV guardrails as we scale spend
Ensure attribution modeling and cohort insights drive spend allocation
Partner with creative to systemize high-velocity testing
Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists
Build a World-Class Retention Org
(One of the biggest gaps we're filling)
Build and lead lifecycle/CRM, subscription, and post-purchase strategy
Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
Partner with CX leadership to translate retention insights into improved product and experience
Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate
Lead Integrated Creative + Content
Build the in-house UGC/content engine (1,000+ videos/year)
Develop UGC frameworks, creator playbooks, and scalable storytelling
Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
Ensure creative moves fast but maintains quality and brand consistency
Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
Own shopper marketing, promo calendars, retail media, field marketing
Create velocity-driving programs to support sell-through
Build partnerships with retailers and sales to ensure dominance in-store
Build a Strong Marketing Organization
Based on your leadership philosophy:
CMO: gets paid to drive output, not operate tactically
VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
Directors: demonstrate expertise and manage vertical execution
Managers: guide and learn
Associates: lean in and support the engine
You will:
Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
Hire and coach senior leaders who elevate speed, clarity, and quality
Create cross-functional rituals and accountability frameworks
Replace complexity with clarity
Be a Strategic Partner to CEO & President
Work closely with CEO on big brand moments, partnerships, and long-term narrative
Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like In 12 Months

A fully operational growth + retention + brand engine
Consistent CAC efficiency and LTV expansion
A clear, iconic brand platform that unifies creative and messaging
Retail launches executed flawlessly with strong velocities
A 12-person retention org built and producing wins
Content engine producing 100–150 new assets/month
A marketing org that feels fast, aligned, grounded, functional, creative, joyful
Revenue on path from ~$100M toward $150M–$200M

Requirements

Must Haves:

10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
Led a brand through DTC → omnichannel retail transition
Proven ability to build and scale marketing orgs from 20 → 60+
Deep understanding of growth marketing and creative testing
Strong brand storyteller who can translate emotion into execution
Experience with UGC creator ecosystems, paid social engines, and retail marketing
Competence with forecasting, modeling, and data-driven decision making
Known for clarity, speed, and building high-trust, high-output teams
Who Thrives Here
Builders who love rolling up sleeves without losing altitude
Leaders who bring order to chaos without killing creativity
Operators who love both brand emotion and performance discipline
People who move fast but think deeply
Leaders who care about humans, culture, and community
Those who believe “better every day” is a way of operating, not a tagline

Benefits

Competitive salary + performance bonus + meaningful equity.
We're looking for someone who will help build a generational brand.

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Chief Marketing Officer (CMO)