Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range

$174,000.00 - $226,000.00

What’s the role?

We are looking for a Marketing Analytics manager to lead a team of data scientists that support our Brand Marketing Organization. The team will employ sophisticated analysis and industry-leading measurement techniques - such as the measurement trifecta of experimentation, MTA and MMM- to drive the strategy and operational processes of these groups.

Requires working with rigorous statistical methods to solve the "untrackable" problems inherent in Brand Media. If you enjoy leading analytics teams, raising the technical bars, and applying advanced causal inference to real-world marketing data.

This is a full-time position reporting to the Director, Marketing Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

Our team partners with peers in marketing, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing our efforts, and highlighting improvement areas. We support our Brand Media teams, which drives new customer acquisition and brand consideration.

Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community. Ultimately, the team's work strengthens Etsy and helps continuously improve the Etsy experience.

What does the day-to-day look like?

Manage a team of data scientists, providing deep technical mentorship. Code reviews, guiding statistical methodology, and ensuring best practices in our analytics workflow.
Collaborate closely with Brand Media Marketing (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech team management to develop strategies to sustain and grow our buyer base. Influence how budgets are allocated across Brand Media channels to maximize incremental growth.
Architect and refine our measurement methodology for upper-funnel channels. Lead the develop of incrementally tests to validate the impact of brand media where click-based tracking falls short.
Work with the technical teams to integrate Brand Media inputs into our Media Mix Models (MMM) and attribution logic, ensuring our models accurately reflect the nuances of the ATL, Creator and Affiliate ecosystems.
Synthesize complex analytical findings into concise, actionable recommendations for senior executives. Translate statistical significance into business confidence.
Elevate the level of your team by bringing in external examples and advanced coding/modeling perspectives, ensuring we are continually refining our analytical toolkit.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

You have 6+ years experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing Marketing Mix Models.
You have lead Analytics or Data Science teams, and provided useful and actionable feedback.
A Mastery of SQL (experience with BigQuery preferred) and advanced proficiency in R/Python.
Experience with existing open source MMM packages, Looker, Looker Studio or other data visualization software.
Comfortable reviewing your team's code, troubleshooting data pipelines, and ensuring statistical rigor in production environments.
Experience guiding and scaling marketing efforts and a deep understanding of brand marketing theory and practice, preferably with a focus on Above the line, Creator Collective & Influencer, Affiliate and Paid Social in a retail/marketplace setting.
Understand measurement techniques, such as customer lifetime value (CLV), marketing mix models (MMM), experimental design and brand measurement.
A successful track record of distilling highly complex problems into narratives that are concise and action focused.

Additional Information

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

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Manager, Marketing Analytics