Market Analyst

Type

Direct Hire

Location

Westlake, TX

Work Setting: 100% Onsite

The Market Analyst supports partner-focused marketing initiatives within a data-driven organization in the insurance sector.

This position is responsible for delivering reporting, insights, and data-driven recommendations that help improve acquisition, engagement, and partner program performance.

This opportunity is ideal for an analytical professional who enjoys working with large datasets, building dashboards, and translating marketing performance metrics into clear business insights.

The Market Analyst collaborates closely with cross-functional teams including Marketing, Partnerships, IT, and Sales to support growth-focused initiatives.

Key Responsibilities

Reporting & Analytics

Build, maintain, and automate daily, weekly, and monthly marketing performance reports

Analyze large datasets to support marketing and business decision-making

Design, develop, and maintain data models and interactive dashboards using SQL and Tableau

Write, optimize, and maintain complex SQL queries, primarily within Snowflake

Track key performance indicators across acquisition, engagement, funnel performance, and partner campaigns

Create standardized reporting packages to support ongoing performance reviews

Ensure accuracy, consistency, and clarity across all reporting outputs

Insights & Optimization

Analyze campaign and channel performance to identify trends and optimization opportunities

Develop test-and-learn frameworks, including A/B testing and segmentation strategies

Deliver insight-driven recommendations to improve targeting, messaging, channel mix, and partner engagement

Support quarterly business reviews with partner-level performance insights

Data Quality & Process Improvement

Ensure data accuracy and integrity across CRM, marketing automation platforms, analytics tools, and partner systems

Partner with marketing operations to improve data flows, automation, and attribution models

Identify gaps or inefficiencies in reporting processes and recommend solutions

Document reporting logic, data sources, and campaign tracking methodologies

Cross-Functional Collaboration

Work closely with Campaign Managers to plan, track, and measure marketing initiatives

Collaborate with Partnerships to understand partner-specific reporting needs

Provide ad-hoc analysis to support new partner launches, pilot programs, and marketing initiatives

Assist leadership with executive-level dashboards, insights, and presentations

Required Skills & Experience

Strong analytical and quantitative skills with the ability to translate data into actionable insights

Proficiency in SQL for querying, transforming, and aggregating data from multiple sources

Hands-on experience with Tableau or similar business intelligence tools

Experience working with marketing data sources such as Salesforce, marketing automation platforms, and Google Analytics

Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders

High attention to detail with a commitment to data accuracy and consistency

Ability to manage multiple priorities in a fast-paced environment

Qualifications

Bachelor's degree in Marketing, Business Analytics, Information Systems, Data Science, or a related field

3–5 years of experience in marketing analytics, campaign reporting, or business intelligence

Experience supporting marketing or partner-driven organizations preferred

Familiarity with digital marketing metrics, attribution models, and funnel analysis

Experience within insurance, financial services, or similarly regulated industries is a plus

Exposure to Python or R is a plus

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Market Analyst