Director of Marketing

Position Overview

As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You’ll lead and develop the full suite of marketing functions—including brand, digital, content, performance marketing, and consumer insights—by guiding a high-performing team of 4–5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.

Key Responsibilities

• Brand Strategy & Management
• Develop and oversee the brand strategy to ensure consistent and differentiated positioning across all channels.
• Lead brand architecture, messaging, and go-to-market planning for existing and new product lines.
• Identify growth opportunities based on consumer insights, category trends, and competitive analysis.
• Oversee brand guidelines to ensure alignment across all customer-facing content and communication.
• Direct-to-Consumer Growth & Performance Marketing
• Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization.
• Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns.
• Oversee budget allocation, KPI setting, and reporting for all D2C initiatives.
• Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams.
• Analytics, Insights & Reporting
• Build and maintain dashboards and performance reporting across marketing activities.
• Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling.
• Provide leadership with regular updates on marketing performance, budget pacing, and forecasts.
• Use both quantitative and qualitative insights to refine ongoing brand and growth strategy.
• Team Leadership & Cross-Functional Collaboration
• Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions.
• Manage agency partners and vendors to ensure strategic alignment and operational excellence.
• Collaborate with the executive team on business planning, brand development, and cross-functional initiatives.
• Promote a culture of accountability, innovation, and results within the marketing organization.
• Creative Development & Content Oversight
• Guide the creative and content strategy across all customer-facing channels, including digital, social, video, etc.
• Oversee campaign development from brief through execution to ensure alignment with brand strategy and business objectives.
• Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty.
• Ensure high standards of creative excellence, brand consistency, and customer resonance.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
• 7–10 years of progressive marketing experience, with CPG brand management preferred and demonstrated success in D2C marketing.
• Experience in coaching and leading teams.
• Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business.
• Deep understanding of performance marketing, customer journey optimization, and marketing analytics.
• Experience managing cross-functional teams, external agencies, and complex marketing programs.
• Strong commercial acumen, communication skills, and executive presence.