Senior E-commerce Growth Strategist

Our client is seeking a highly motivated and results-oriented Senior E-commerce Growth Strategist to join their dynamic team in **Huntsville, Alabama, US**. This pivotal role will be responsible for developing and executing innovative strategies to drive online sales, enhance customer acquisition, and foster long-term customer loyalty across all digital channels. You will work closely with marketing, product, and sales teams to ensure cohesive and effective campaign execution. The ideal candidate will possess a deep understanding of e-commerce best practices, social media marketing trends, and data analytics to optimize performance and identify new growth opportunities. This position offers a unique opportunity to make a significant impact on the company's digital presence and revenue streams.

Key Responsibilities

Develop and implement comprehensive e-commerce growth strategies, including customer acquisition, conversion rate optimization (CRO), and customer retention initiatives. Manage and optimize paid social media campaigns (e.g., Facebook, Instagram, TikTok) to drive targeted traffic and conversions. Analyze website traffic, sales data, and customer behavior using tools like Google Analytics, providing actionable insights and recommendations for improvement. Conduct A/B testing on website elements, landing pages, and marketing campaigns to maximize effectiveness. Collaborate with the content team to create engaging and SEO-friendly product descriptions and marketing materials. Stay abreast of the latest e-commerce and social media marketing trends, tools, and technologies. Manage the e-commerce budget, ensuring efficient allocation of resources and maximum ROI. Develop and maintain strong relationships with key platform partners and vendors. Monitor competitor activities and market trends to identify potential threats and opportunities. Prepare regular performance reports for senior management, highlighting key metrics and progress towards goals. Qualifications:

Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. Master's degree is a plus. Proven track record of success in e-commerce growth, with at least 5 years of experience in a similar role. Demonstrated expertise in social media marketing, including paid advertising and organic growth strategies. Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools. Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Excellent understanding of SEO, SEM, email marketing, and CRM principles. Exceptional communication, presentation, and interpersonal skills. Ability to work effectively in a fast-paced, collaborative environment. Experience with project management tools is advantageous. This hybrid role requires a candidate who can contribute effectively both remotely and in person at our **Huntsville, Alabama, US** office, fostering collaboration and innovation.