E-commerce Marketing Manager

Our client is seeking a strategic and creative E-commerce Marketing Manager to join their growing team in Fort Worth, Texas, US . This role is essential for driving online sales, enhancing customer engagement, and expanding brand presence across digital channels. The ideal candidate will have a deep understanding of e-commerce platforms, digital marketing strategies, and customer acquisition tactics. You will be responsible for developing and executing comprehensive marketing campaigns, managing social media presence, optimizing website content for SEO, and leveraging paid advertising channels to drive traffic and conversions. Experience with email marketing, content marketing, and analytics tools is crucial. You will collaborate closely with the sales, product development, and creative teams to ensure cohesive brand messaging and a seamless customer journey. We are looking for a results-oriented individual with excellent analytical skills, a passion for innovation, and a proven ability to manage marketing budgets effectively. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility. You will play a key role in shaping our online strategy, identifying new growth opportunities, and staying ahead of e-commerce trends. The ability to analyze campaign performance, derive actionable insights, and continuously optimize marketing efforts is vital for success. This is an exciting opportunity to make a significant impact on our digital presence and revenue growth.

Responsibilities: Develop and implement effective e-commerce marketing strategies to drive online sales and customer acquisition. Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, and affiliate marketing. Oversee the content strategy for the e-commerce website, ensuring it is engaging, informative, and SEO-friendly. Manage social media profiles, creating compelling content and fostering community engagement. Plan and execute paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads). Analyze marketing campaign performance, track KPIs, and provide regular reports on ROI. Manage the e-commerce marketing budget, ensuring efficient allocation of resources. Collaborate with product and sales teams to align marketing efforts with business goals. Stay up-to-date with the latest e-commerce trends, technologies, and best practices. Monitor competitor activities and market trends to identify new opportunities. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in e-commerce marketing or digital marketing. Proven experience managing successful online marketing campaigns and driving sales growth. Strong understanding of SEO, SEM, social media marketing, and email marketing. Proficiency with e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics). Excellent analytical, problem-solving, and project management skills. Strong written and verbal communication abilities. Experience with A/B testing and conversion rate optimization. Creative mindset with a focus on customer experience.