E-commerce Marketing Manager

Our client is seeking a strategic and results-oriented E-commerce Marketing Manager to drive online sales and brand presence from their **Oklahoma City, Oklahoma, US** office. This role is perfect for a seasoned digital marketer who excels at developing and executing comprehensive e-commerce strategies. You will be responsible for managing all online marketing channels, including SEO, SEM, social media advertising, email marketing, affiliate marketing, and content marketing, to attract, engage, and convert target audiences. Key responsibilities include developing and managing the e-commerce marketing budget, analyzing campaign performance data, and optimizing strategies to maximize ROI. You will work closely with the web development and merchandising teams to ensure a seamless and compelling customer experience across all digital touchpoints. The ideal candidate possesses a deep understanding of e-commerce platforms, analytics tools (e.g., Google Analytics), and various digital advertising platforms. Strong analytical skills, creativity, and a data-driven approach to decision-making are essential. You should have a proven track record of successfully growing online revenue and improving key e-commerce metrics such as conversion rates, average order value, and customer lifetime value. Experience with A/B testing, conversion rate optimization (CRO), and developing effective customer journeys is highly desirable. Excellent communication and project management skills are required to coordinate with internal teams and external agencies. A Bachelor's degree in Marketing, Business, or a related field, along with significant experience in e-commerce marketing, is required. This hybrid position offers the opportunity to collaborate with colleagues in the office while enjoying remote flexibility. Join us to shape the future of our online retail presence.