E-commerce Digital Marketing Manager

Our client is searching for a highly motivated and results-oriented E-commerce Digital Marketing Manager to lead their online sales and marketing efforts in **Philadelphia, Pennsylvania, US**. This role is pivotal in driving online revenue growth, enhancing customer acquisition, and optimizing the digital customer journey across all e-commerce platforms. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. A deep understanding of e-commerce best practices, conversion rate optimization (CRO), and customer relationship management (CRM) is essential. You will manage the digital marketing budget, analyze campaign performance using tools like Google Analytics, and provide actionable insights to improve ROI. This role requires a strong analytical mindset, a creative approach to marketing, and the ability to stay ahead of emerging digital trends. You will collaborate closely with the merchandising, IT, and creative teams to ensure a seamless online shopping experience and effective promotion of products. Key responsibilities include managing the company's website, optimizing product listings, developing engaging online content, and overseeing social media engagement to build brand awareness and loyalty. Experience with various e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and marketing automation tools is highly desirable. The ideal candidate will have a proven track record of successfully growing online sales and a passion for leveraging data to drive marketing decisions. You should be adept at managing multiple projects simultaneously and working effectively in a fast-paced, collaborative environment. Join us in **Philadelphia, Pennsylvania, US** to make a significant impact on our client's digital presence and e-commerce success.

Key Responsibilities: Develop and implement innovative digital marketing strategies to drive e-commerce sales and customer acquisition. Manage and optimize all paid digital advertising campaigns (SEM, Social Media Ads, Display Ads). Oversee SEO strategy to improve organic search rankings and drive traffic. Develop and execute email marketing campaigns to nurture leads and drive repeat purchases. Manage social media presence and content strategy to enhance brand engagement and community building. Analyze website traffic and user behavior using Google Analytics to identify trends and opportunities for optimization. Implement A/B testing and CRO strategies to improve conversion rates and user experience. Collaborate with internal teams (merchandising, IT, creative) to ensure cohesive online strategy. Manage the digital marketing budget effectively, ensuring optimal allocation of resources. Stay current with emerging digital marketing trends and technologies. Qualifications: Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in digital marketing, with a strong focus on e-commerce. Proven experience in managing successful SEO, SEM, social media, and email marketing campaigns. Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms. Experience with e-commerce platforms (Shopify, Magento, WooCommerce) and CRM systems. Strong understanding of conversion rate optimization (CRO) and user experience (UX) principles. Excellent analytical, problem-solving, and project management skills. Creative thinking and a passion for data-driven decision-making. Strong written and verbal communication skills.