Product Marketing Analyst

Product Marketing Analyst

Company Overview

Walmart supports innovative advertising solutions that connect brands with customers through advanced digital platforms. The ad operations team plays a key role in ensuring seamless campaign execution across multiple ad technologies while supporting Walmart’s broader goals of efficiency, innovation, and customer-focused delivery.

Role and Responsibilities of Product Marketing Analyst:

You will support ad operations by executing and optimizing advertising campaigns across video and home screen display placements. This role works cross-functionally with internal teams to ensure accurate implementation, performance tracking, and timely delivery of advertising assets.

• Utilize third-party and proprietary ad technologies to implement campaigns across video and home screen display placements.
• Serve as the ad operations technical point of contact for supply and demand integrations, including tag generation, troubleshooting, and quality assurance.
• Analyze inventory performance and provide optimization recommendations.
• Communicate with client services teams during and after campaign launches to support technical optimizations and best practices.
• Monitor and report campaign status to key stakeholders to ensure consistent communication and process flow.

Required Skills and Experience of Product Marketing Analyst:

• Experience in display and video advertising with a premium publisher, SSP, DSP, or agency, including connected TV experience.
• Hands-on experience with digital ad servers for video and display advertising.
• Proficiency with Excel, PowerPoint, and reporting platforms.
• Strong analytical, project management, and process-oriented skills in a deadline-driven environment.
• Bachelor’s degree or equivalent experience.
• One year of experience in eCommerce, retail operations, or a related field.
• One year of experience using SQL, Python, or Looker.
• Advanced Excel skills.

Preferred Qualifications

• No additional preferred qualifications specified.

Compensation and Benefits of Product Marketing Analyst:

• Annual salary range of $66,000 to $132,000, based on role alignment.
• Additional compensation may include annual or quarterly performance-based bonuses.
• Additional compensation for certain positions may include stock.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase options, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability benefits.
• Company discounts, Military Leave Pay, and adoption and surrogacy expense reimbursement.
• PTO and/or PPTO based on job classification and length of employment, meeting applicable paid sick leave requirements.

About Walmart

Walmart is committed to building innovative, technology-driven solutions that support advertisers, customers, and internal teams. The Walmart promotes collaboration, continuous improvement, and ethical business practices while maintaining a safe, productive, and drug-free workplace.

Jobs at Walmart Near You

Searching for Walmart jobs near me, jobs at Walmart near me, or jobs hiring near me? Walmart offers part-time and full-time jobs across retail stores, pharmacies, bakeries, distribution centers, and support teams. Common roles include cashier, stocking, warehouse, pharmacy technician, bakery, optical, maintenance, and management positions. Explore Walmart careers near you and complete the Walmart job application online to find available job openings.

FAQ

Q: What does a product marketing analyst do?

A: They analyze market strategies, gather and interpret data, and provide insights to support product decisions and strategy.

Q: Is a product analyst entry level?

A: Yes, entry-level product analysts assist teams with data analysis, trend identification, and monitoring product performance.

Q: Is a product analyst a stressful job?

A: It can be stressful due to tight deadlines and the need for accurate, timely insights in fast-changing markets.

Q: Is a product analyst a sales job?

A: No, they collaborate with sales, engineering, and marketing teams, but focus primarily on data analysis and product strategy.