Web Analyst

A company is looking for a Web Analyst to transform web data into actionable insights that guide business decisions and improve user experience.

Key Responsibilities

Serve as the primary subject matter expert for web analytics, advising on data collection and measurement strategies

Build and maintain custom reports and dashboards to monitor key performance indicators and conduct in-depth analysis of user behavior

Work cross-functionally to ensure seamless data integration between websites and third-party platforms

Required Qualifications

Bachelor's degree in a quantitative field or equivalent professional experience, with 3+ years in a web analyst role

Demonstrated expertise in Google Analytics (GA4) and Google Tag Manager (GTM)

Strong analytical skills with a natural curiosity to draw meaningful conclusions from data

Experience in integrating web data with third-party platforms, such as a CRM

Understanding of HTML, CSS, and JavaScript for GTM implementation is desirable