Performance Marketing Senior Analyst

A company is looking for a Performance Marketing Senior Analyst to manage campaign execution, testing, and optimization in digital marketing.

Key Responsibilities

Launch, manage, and scale YouTube video, Display & Search campaigns focused on lead generation KPIs

Monitor campaigns daily and optimize for click quality, conversion rates, and profitability

Ensure ads and landing pages meet compliance standards and maintain call and click routing accuracy

Required Qualifications

3-5 years of hands-on experience running Display / Video / Search campaigns with significant budgets

Direct experience in insurance, Medicare, healthcare, or other regulated verticals preferred

Deep knowledge of Google Ads, DV360, and tracking / postback systems

Proven ability to manage CPL, CPA, and ROI targets while scaling volume

Advanced proficiency in Google Analytics, Excel / Sheets, and Looker Studio or similar BI tools