Marketing Operations Manager

A company is looking for a Marketing Operations Manager who will oversee the marketing infrastructure and technology.

Key Responsibilities

Administer the marketing automation platform (Pardot) and manage email programs, lead scoring, and segmentation

Manage marketing data in Salesforce, including lead routing, campaign tracking, and reporting

Maintain and update the company's WordPress website and manage website analytics to connect marketing activity to revenue performance

Required Qualifications

3-5 years of experience in marketing operations or marketing technology in a B2B environment

Hands-on experience with Pardot and Salesforce, including lead scoring and campaign management

Proficiency in WordPress for routine updates and management

Fluency in analytics, SEO, AI search optimization, and paid search management

Strong analytical skills to interpret data and present findings effectively