Marketing Data Analyst

A company is looking for a Marketing Data Analyst to manage marketing data integration, performance reporting, and attribution.

Key Responsibilities

Own the integration of marketing data sources into reporting systems and establish tracking standards

Build and maintain attribution approaches to measure ROI and tie marketing activity to outcomes

Create and maintain recurring performance reports and dashboards for marketing leadership

Required Qualifications

Bachelor’s degree in Marketing, Communications, or Analytics

3-6+ years of experience in marketing analytics or data analysis

Proven ability to build and maintain reporting across various marketing channels

Strong understanding of attribution concepts and KPI definitions

Advanced proficiency in Excel / Google Sheets and experience with web analytics frameworks