Email Marketing Manager

A company is looking for an Email Marketing Manager to oversee graduate enrollment email communications and develop targeted marketing strategies.

Key Responsibilities

Develop and implement data-driven marketing materials and campaigns

Manage the centralized graduate email communications calendar and oversee email journeys

Collaborate with CRM and digital teams to support segmentation, automation, and lifecycle campaigns

Required Qualifications

Bachelor's Degree

Minimum of 3 years of experience in email marketing or related field

Experience in developing enrollment-focused email strategies

Knowledge of email best practices, including content and personalization

Ability to analyze performance metrics and drive optimization