Paid Advertising Test for Consumer Demand

Title

Paid Ads Specialist Needed – 30-Day Travel Demand Test (Meta/Google)

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Description

We are testing demand for a new roadside hospitality concept targeting vehicle-based travelers in Florida and Texas.

This is a focused 30-day paid traffic experiment.

We need a performance marketer who can

• Set up and manage Meta and/or Google campaigns
• Drive traffic to a simple email capture landing page
• Track CTR, CPL, and conversion rate
• Provide weekly performance summaries

This is a short-term validation test. Not a branding project. Not ongoing social media management.

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What We Want to Measure

• Click-through rate (CTR)
• Cost per lead (CPL)
• Landing page conversion rate
• Geographic interest concentration

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Scope

• Recommend channel mix
• Help structure landing page
• Launch 2–3 ad angles
• Manage campaigns for 30 days
• Provide weekly performance updates
• Provide final summary with insights

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Target

Florida & Texas highway travelers

SUV / van / road trip drivers

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Budget

Ad spend: $1,500–$3,000

Freelancer fee: Hourly (please propose rate)

Estimated 15–25 hours total

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To Apply

Please briefly answer

1. Have you run paid traffic for early-stage product validation?

2. What CPL range would you expect for travel-related cold traffic?

3. Which channel would you test first and why?