Paid Ads Specialist

Company Overview

Launch Coast is a remote-first digital marketing agency specializing in full-scale digital marketing efforts. We specialize in website development, paid search, SEO, social media marketing, and digital advertising for a wide variety of Shopify clients. Our team is passionate about supporting small and large businesses to grow.

The Role

We’re hiring a PPC (pay per click/paid ads) specialist to assist with managing and optimizing paid media campaigns for Google Ads, Meta Ads, and occasionally, Amazon Ads.

This position is an hourly contract position.

Pay Range: $25-$40 per hour.

Responsibilities

Plan, create, and manage paid campaigns across Google Ads, Meta Ads, Amazon Ads, and other ad channels for multiple clients.

Set up audiences, perform keyword research for bidding, and create effective A/B tests.

Manage ad budgets of various sizes.

Review and optimize campaigns for conversions.

Monitor KPIs, conversion rates, CTR, and ROAS.

Analytical mindset capable of tracking and auditing campaigns and utilizing metrics to create reports and provide optimization recommendations to clients.

Required Experience

Experience creating, managing, and optimizing paid media for multiple clients.

Knowledge of retargeting and remarketing.

Proficiency in keyword research and bidding strategies.

Proficiency with reporting and analyzing full funnel metrics.

Expertise in Google Ads, Meta Ads, and Google Analytics.

• *Proven track record of improving and scaling small budget ad campaigns to a higher-spend account.