GTM Setup for E-commerce Tracking (Framer + Magento 2)

We're looking for an experienced GTM specialist to set up comprehensive e-commerce tracking for our Apple Premium Partner stores in Latvia.

About us

We're operating Apple Premium Partner stores across the Baltics.

We need proper tracking implementation for our Latvian websites to optimize our ecommerce tracking.

What we need

Set up tracking events in Google Tag Manager to send data to:

Google Ads, GA4, Meta Pixel, TikTok Pixel.

Consent Mode implementation.

Required tracking events

Product View (View/ViewContent)

Trigger: Product page opened

Parameters: item_id, item_name, item_category, price

Add to Cart (AddToCart)

Trigger: "Add to cart" button clicked

Parameters: item_id, item_name, item_category, price, quantity

Initiate Checkout (InitiateCheckout/BeginCheckout)

Trigger: User proceeds from cart to checkout

Parameters: Product list (item ID, name, category, price, quantity), currency, value

Purchase (Purchase)

Trigger: Thank you page

Parameters: transaction_id, value, currency, items array with full product details

Technical setup

cec.lv → Framer

shop.cec.lv → Magento 2

DataLayer is already implemented

Future opportunities

If this goes well, we have similar setups in Estonia and Lithuania that would need auditing and potential optimization.

What we're looking for

Proven experience with GTM implementation for e-commerce

Experience with both Framer and Magento 2 platforms

Understanding of tracking requirements for Google Ads, GA4, Meta, and TikTok. Ability to test and verify all events are firing correctly. Clear communication and documentation of the setup

To apply

Share your relevant experience with similar projects

Provide your estimated timeline for completion

Include your rate/quote for this scope

Any questions you have about the project

We'll provide GTM and platform access once we move forward.