Digital Marketing Contractor – Google Ads & Local Lead Generation (PDR)
UpworkWe’re looking for a performance-driven digital marketer to manage and scale local lead generation campaigns for a U.S.-based Paintless Dent Repair (PDR) business, with strong seasonality during hail and storm events.
This role is hands-on, results-oriented, and focused on qualified inbound calls and form leads.
- What You’ll Be Responsible For
Build, manage, and optimize Google Ads (Search + Local Services Ads)
Manage Meta Ads (Facebook & Instagram) for local lead generation
Optimize Google Business Profiles for local visibility and call volume
Implement and monitor call tracking, form tracking, and conversions
Rapidly scale budgets and campaigns during storm/hail events
Deliver weekly performance reports (CPL, CPA, call quality, volume)
- Required Experience
Proven experience managing Google Ads for local service businesses
Strong understanding of lead-based marketing (calls + forms)
Hands-on experience with call tracking tools (CallRail or similar)
Comfortable working inside client-owned ad accounts
Clear communication, accountability, and ownership of results
- Preferred (Nice to Have)
Experience with PDR, auto repair, roofing, or storm-driven services
Familiarity with CRM integrations, automation, or lead routing
Ability to assist with basic ad creatives (copy or structure)
- How to Apply
A brief summary of your relevant experience with local lead gen
One real example of a local service campaign you managed (metrics matter)
Tools you use for tracking, reporting, and optimization
Your monthly rate and availability
Applications without real examples will not be considered.
Job Type
- Job Type
- Contract
- Location
- United States
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