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Digital Marketing Contractor – Google Ads & Local Lead Generation (PDR)

Upwork

We’re looking for a performance-driven digital marketer to manage and scale local lead generation campaigns for a U.S.-based Paintless Dent Repair (PDR) business, with strong seasonality during hail and storm events.

This role is hands-on, results-oriented, and focused on qualified inbound calls and form leads.

  • What You’ll Be Responsible For

Build, manage, and optimize Google Ads (Search + Local Services Ads)

Manage Meta Ads (Facebook & Instagram) for local lead generation

Optimize Google Business Profiles for local visibility and call volume

Implement and monitor call tracking, form tracking, and conversions

Rapidly scale budgets and campaigns during storm/hail events

Deliver weekly performance reports (CPL, CPA, call quality, volume)

  • Required Experience

Proven experience managing Google Ads for local service businesses

Strong understanding of lead-based marketing (calls + forms)

Hands-on experience with call tracking tools (CallRail or similar)

Comfortable working inside client-owned ad accounts

Clear communication, accountability, and ownership of results

  • Preferred (Nice to Have)

Experience with PDR, auto repair, roofing, or storm-driven services

Familiarity with CRM integrations, automation, or lead routing

Ability to assist with basic ad creatives (copy or structure)

  • How to Apply

A brief summary of your relevant experience with local lead gen

One real example of a local service campaign you managed (metrics matter)

Tools you use for tracking, reporting, and optimization

Your monthly rate and availability

Applications without real examples will not be considered.

Job Type

Job Type
Contract
Location
United States

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