Performance Marketing Specialist

About Our Client

Robeson Parks is a full-service creative agency driven by a community-centric approach to creativity. The agency’s mission is to forge new paths, influence culture and perspectives, and alleviate suffering through transformative storytelling.

As pioneers in the industry, Robeson Parks is dedicated to crafting compelling narratives and transformative experiences. The agency seeks individuals with a collective mindset—those who embody excellence and are fueled by a commitment to personal and professional growth. At its core, Robeson Parks nurtures polymaths—visionaries who excel across disciplines—and prioritizes environments where culture, creativity, and community converge to inspire innovation.

About The Opportunity

Robeson Parks is seeking a data-driven Performance Marketing Specialist to develop, execute, and optimize paid advertising campaigns across various digital channels. The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI
• Provide consultation on organic assets for boosting/paid support
• Develop and refine audience segmentation strategies for precise targeting and remarketing efforts
• Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates
• Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs
• Work closely with creative teams to ensure ad creatives align with campaign objectives
• Stay updated with the latest trends, platform updates, and best practices in digital advertising
• Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations

Qualifications

• 3+ years of experience in managing paid media campaigns
• Demonstrable experience with paid media trends/strategies
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong communication and collaboration skills

Job Details

• Pay: Hourly ($30-$50/hr) or Project-Based

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Qualifications

• 3+ years of experience in managing paid media campaigns
• Demonstrable experience with paid media trends/strategies
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong communication and collaboration skills

Benefits

• Pay: Hourly ($30-$50/hr) or Project-Based
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Responsibilities

• The ideal candidate will bring a strong analytical mindset, a passion for digital marketing, and a proven track record of driving conversions through strategic paid media efforts
• Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta Business Suite (Facebook & Instagram), TikTok, and other digital channels
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI
• Provide consultation on organic assets for boosting/paid support
• Develop and refine audience segmentation strategies for precise targeting and remarketing efforts
• Implement and evaluate A/B tests to improve ad copy, creative performance, and conversion rates
• Manage and allocate budgets efficiently to maximize campaign performance while minimizing costs
• Work closely with creative teams to ensure ad creatives align with campaign objectives
• Stay updated with the latest trends, platform updates, and best practices in digital advertising
• Generate and present detailed reports on key performance metrics, campaign effectiveness, and strategic recommendations