[Remote] CRO Specialist [REMOTE - US]

Note: The job is a remote job and is open to candidates in USA. Theo is a fast-growing performance media agency headquartered in Portland, Oregon. They are seeking a CRO Specialist to analyze and optimize website performance through data-driven strategies, ensuring client success by improving conversion rates and user experience.

Responsibilities

• Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase CVRs
• Monitor and analyze website and digital campaign performance using web analytics tools and dashboards
• Conduct qualitative and quantitative research identify user behavior, friction points, and other areas of improvement
• Build and execute A/B and multivariate tests to optimize website experiences, user flows and conversion funnels
• Collaborate with cross-functional teams to implement optimizations strategies, such as marketing, design, and development
• Provide actionable insights based on client and industry data to drive continuous improvement in business KPIs
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRO
• Monitor impact of optimization efforts on KPIs, generate reports, and present findings to stakeholders that clearly outline test outcomes, impact, and next steps

Skills

• Bachelor's degree or comparable work experience
• 1-2 years of experience in CRO or similar role
• In-depth knowledge of web analytics tools (ex: Google Analytics and Hotjar) and hands-on experience with experimentation tools and platforms (ex: Optimizely, VWO etc.)
• Proficiency in A/B testing and optimization techniques and a strong understanding of conversion funnels, user journeys, and how they impact marketing performance
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Detail-oriented with an excellent track record for accuracy
• Ability to manage multiple tasks and meet deadlines
• Ability to work independently and collaboratively in a team environment
• Email CRO and testing a plus

Benefits

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching

Company Overview

• Theo Agency is a digital marketing and advertising agency, assisting brands with full-funnel marketing activations. It was founded in 2019, and is headquartered in Portland, Oregon, USA, with a workforce of 11-50 employees. Its website is https://theo.agency.