Senior Digital Marketing Analyst

About us

We're

The Very Group

– home to

and

– and we're on a mission to reinvent retail.

As a

digital-first business

, we put data and technology at the heart of everything we do, creating seamless shopping experiences for millions of customers.

Our teams thrive on innovation, collaboration, and making a real impact.

Joining us means being part of a culture that values

curiosity, ownership, and continuous learning

.

We move fast, we're bold, and we're passionate about delivering brilliant experiences for our customers

About the Role

As a Senior

Digital Marketing Analyst

, you'll be a key player in shaping how we measure and optimise our marketing performance.

You'll work across

Paid Search, Paid Social, Affiliates, CRM and other digital channels

, using data to tell compelling stories and drive smarter decisions.

This isn't just about reporting numbers – it's about

unlocking insights to drive performance and influence strategy

.

You'll partner with marketing and commercial teams to ensure every pound we spend delivers maximum impact.

What You'll Be Doing

Analyse & Optimise

Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.

Data Storytelling

Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.

Commercial Impact

Influence marketing and commercial teams to

optimise spend and strategies

based on data-driven insights.

Advanced Measurement

Utilise

marketing mix models

,

attribution frameworks

, and

incrementality tests

to understand channel impact.

Reporting & Automation

Create

automated dashboards

and self-serve tools using BI platforms

Power BI and Google Data Studio

.

Knowledge Sharing

Mentor and upskill team members on Digital Marketing and associated measurement.

What We're Looking For

Advanced experience in

Digital Marketing Effectiveness

within ecommerce.

Strong understanding of

performance marketing channels

and the conversion funnel.

Expert in

Google Stack (GA4, Google Ads, SA360, Big Query)

and platforms like

Meta Ads Manager

.

Competent in

SQL

,

Excel

.

Excellent

communicator

, able to present insights clearly to technical and non-technical stakeholders and drive impact.

Collaborative and passionate about

knowledge sharing

and team development.

Some of our benefits

Flexible, hybrid working model

Inclusive culture and environment, check out our Glassdoor reviews

£1,000 flexible benefits allowance to suit your needs

30days holiday +