Ecommerce Manager

Ecommerce Manager Opportunity

Location: St. Louis, MO. We are open to remote hires if you don't live in St. Louis.

The Normal Brand has gained a reputation for providing durable and long-lasting products that is above all - comfortable. Jimmy Sansone started the company by selling online out of his parents' basement in 2015, and was soon joined by his brothers, Conrad and Lan to run it together. They opened their first brand store in 2019 in St. Louis, Missouri, which has been voted the number one men's clothing store in St. Louis for two years running. The Normal Brand now operates eleven brick and mortar stores of its own around the country, sells to 500 wholesale partners, and sells online through its website, which serves customers across the United States and globally.

What We Are Looking For: The Ecommerce Manager will own the performance of our website and customer journey. This person will manage site updates, merchandising, conversion rate optimization (CRO), product launches, and hold our acquisition agency accountable. You'll collaborate closely with our creative team, and marketing manager to ensure a best-in-class brand experience from first click to checkout.

Responsibilities

• Own day-to-day management of The Normal Brand website (Shopify Plus experience preferred).
• Plan, build, and QA homepage refreshes, collection pages, product detail pages, and landing pages.
• Collaborate with creative team to ensure new product launches and seasonal campaigns are executed on-site.
• Analyze site performance, identify drop-offs, and lead conversion rate optimization (CRO) testing.
• Manage merchandising strategy across categories, ensuring products are organized, easy to find, and highlighted appropriately.
• Partner with our acquisition agency to align paid media with site performance goals, ensuring agency accountability.
• Monitor key KPIs (conversion rate, AOV, bounce rate, page speed, etc.) and recommend optimizations.
• Collaborate with marketing manager (email, SMS, UGC) to align campaigns with site initiatives.
• Troubleshoot site issues and coordinate with developers or platform support as needed.
• Stay current on ecommerce best practices and trends in UX, mobile optimization, and merchandising.

Qualifications

Benefits

Responsibilities

• This person will manage site updates, merchandising, conversion rate optimization (CRO), product launches, and hold our acquisition agency accountable
• You'll collaborate closely with our creative team, and marketing manager to ensure a best-in-class brand experience from first click to checkout
• Own day-to-day management of The Normal Brand website (Shopify Plus experience preferred)
• Plan, build, and QA homepage refreshes, collection pages, product detail pages, and landing pages
• Collaborate with creative team to ensure new product launches and seasonal campaigns are executed on-site
• Analyze site performance, identify drop-offs, and lead conversion rate optimization (CRO) testing
• Manage merchandising strategy across categories, ensuring products are organized, easy to find, and highlighted appropriately
• Partner with our acquisition agency to align paid media with site performance goals, ensuring agency accountability
• Monitor key KPIs (conversion rate, AOV, bounce rate, page speed, etc.) and recommend optimizations
• Collaborate with marketing manager (email, SMS, UGC) to align campaigns with site initiatives
• Troubleshoot site issues and coordinate with developers or platform support as needed
• Stay current on ecommerce best practices and trends in UX, mobile optimization, and merchandising