Chief Marketing Officer; CMO

Position: Chief Marketing Officer (CMO)

O2E Brands is the parent company behind three exceptional brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Their core philosophy “It’s All About People.” They operate with transparency, trust, and a growth mindset. 1‑800‑GOT‑JUNK? is widely recognized as the world’s largest junk-removal franchise, helping both homes and businesses reclaim space with efficient, full‑service junk removal. Backed by a visionary CEO, the company has since grown into a powerhouse in its category, operating in major metros across North America and Australia.

1‑800‑GOT‑JUNK? isn’t just a junk-hauling company — it’s a scalable, high‑growth franchise brand. Their financial performance, operational footprint, and consistent expansion reflect deep market penetration and strong business fundamentals.

Now entering the next major chapter, they’re on a mission to double the business from approximately $700M to $1.4B by transforming from a single-service brand into a multi‑product, customer‑obsessed growth platform. With one of North America’s most recognized and beloved brands, an energized franchise network, and a clear path to multi‑business expansion, the company is poised for its most ambitious decade yet.

Highlights

Founded in 1989, HQ in Vancouver, BC

Part of the O2E Brands umbrella, founded by CEO Brian Scudamore

Brian has been featured on Oprah for his leadership, Undercover Boss, Forbes, The Wall Street Journal, The Globe and Mail, and most recently as a Dragon on Dragon's Den!

Recognized locally as a “Most Admired Corporate Culture”, a “Top 50 Small & Medium Employer”, and a “Most Engaged Workplace.”

Recognized nationally as a workplace of choice through numerous awards, including “Best Place to Work”, “Great Workplaces in Canada”, and “50 Most Engaged Workplaces.”

175 locations across Canada, the United States, and Australia

About the Role

As Chief Marketing Officer, you will serve as a key member of the Executive Team and the enterprise‑wide driver of growth, brand performance, and customer experience. You’ll unite brand, performance marketing, lifecycle, and franchise marketing under a single strategic vision — transforming insight into impact and creativity into commercial results. You’ll deliver the strategy, systems, and accountability required to double the business, while elevating the customer experience and strengthening franchise partnerships across all markets.

Define and execute the enterprise-wide marketing strategy that drives both residential and commercial growth.

Own full-funnel customer acquisition, retention, and lifetime value, ensuring every dollar spent translates into measurable impact.

Unite brand, performance marketing, and customer experience under a single vision to fuel growth and advocacy.

Manage a $100M+ blended marketing portfolio, aligning national campaigns with franchise‑level execution for maximum ROI.

Lead, inspire, and scale a 50+ person cross‑functional marketing organization, including internal teams and agency partners.

Modernize the Mar Tech stack, analytics, and attribution frameworks to enable real‑time optimization and data‑driven decision‑making.

Collaborate with Product, Revenue, and Technology teams to launch new products, pricing models, and customer experiences that accelerate growth.

Strengthen, evolve, and protect the 1-800-GOT-JUNK? brand while expanding messaging to support new services, markets, and customer segments.

Build trusted, strategic partnerships with Franchise Partners, empowering local marketing success while maintaining national consistency.

Serve as a key member of the Executive Team, driving enterprise strategy, fostering a customer‑obsessed culture, and championing accountability and performance.

Measures of Success

Customer Lifetime Value

Increased repeat revenue, referrals, and advocacy

Marketing ROI

Reduced CPA and improved efficiency across channels

Commercial Growth

Increased penetration in B2B and national accounts

Brand Strength

Sustained engagement and cultural relevance

Team & Franchise Alignment

High performance, trust, and engagement across the next

About You

You are a bold, commercially‑minded marketing leader who thrives at the…