Search Engine Optimization Specialist

Position Overview

Role: SEO & AI Visibility Specialist

Company: Fountainhead

Location: Remote (Overseas)

Type: Full-time contractor

About Fountainhead

Fountainhead operates at the intersection of marketing, AI, and emerging technology. We help brands navigate the rapidly evolving landscape where traditional search engines and AI-powered discovery systems are converging.

Our work spans AI Engine Optimization (AEO), technical SEO, content strategy, and digital advertising — always with an eye toward where technology is heading, not just where it's been.

The Opportunity

This is a ground-floor role with significant growth potential. You'll be joining a small team where you can shape how we approach SEO and AI visibility, not just execute someone else's playbook.

What we're offering

• Access to premium tools — Ahrefs, Semrush, Screaming Frog, and emerging AI platforms. We invest in the best tools and expect you to master them.
• Exposure to cutting-edge work — AI Engine Optimization is a field being invented in real-time. You'll work on problems most SEO practitioners haven't encountered yet.
• Path to senior role — We're building the team. Prove yourself and grow into a senior position with expanded responsibility and compensation.
• Direct mentorship — Work closely with leadership, not buried in a large agency structure.
• Real ownership — Your work will directly impact client outcomes. No busy work.

The Role

This is a comprehensive SEO role spanning technical implementation, content strategy, programmatic SEO, and link building. You'll work across the full spectrum of organic visibility — from fixing crawl errors to building backlink campaigns to optimizing content for AI citation.

This role is for you if

• You want to master SEO end-to-end, not specialize in one narrow slice
• You're excited about AI and how it's transforming search
• You learn fast and want to grow into a senior role
• You can work independently but communicate proactively
• You take pride in quality work

ResponsibilitiesTechnical SEO

• Conduct comprehensive technical audits using Screaming Frog (or equivalent crawler)
• Identify and document issues: crawl errors, indexing problems, redirect chains, canonicalization, Core Web Vitals
• Implement and audit schema markup (JSON-LD) for rich results and AI parsing
• Monitor Google Search Console for crawl, indexing, and performance issues
• Diagnose JavaScript rendering issues affecting indexation
• Create technical specifications for developer implementation

Content & On-Page Optimization

• Conduct keyword research and competitive analysis using Ahrefs or Semrush
• Develop content briefs with target keywords, structure, and competitive insights
• Optimize existing content for search intent and keyword targeting
• Write and edit SEO-focused content (meta tags, headings, body copy)
• Implement on-page optimizations across client sites
• Build internal linking strategies

Programmatic SEO

• Identify opportunities for scalable, template-based page creation
• Develop keyword matrices for programmatic content
• Work with data sources to create structured content at scale
• Monitor and optimize programmatic page performance
• Understand database-driven content generation approaches

Link Building & Digital PR

• Conduct backlink gap analysis to identify opportunities
• Research and qualify link prospects
• Execute outreach campaigns for link acquisition
• Identify unlinked brand mentions for reclamation
• Build relationships with publishers and webmasters
• Track and report on link building performance
• Support digital PR efforts with research and outreach

AI Visibility & AEO

• Test how AI systems (ChatGPT, Perplexity, Claude, Google AI Overviews) respond to queries in client verticals
• Analyze which brands get recommended and identify contributing factors
• Optimize content structure and markup for AI citation likelihood
• Contribute to developing our AEO methodology and frameworks
• Stay current on AI search developments and share learnings

Analytics & Reporting

• Track rankings, traffic, and conversion metrics
• Analyze data to identify opportunities and issues
• Create clear client reports with insights and recommendations

RequirementsMust Have

SEO Experience & Knowledge

• 3-5 years hands-on SEO experience across technical, content, and link building
• Solid understanding of how search engines crawl, render, and index content
• Knowledge of on-page optimization best practices
• Experience with link building outreach and strategy
• Understanding of content optimization for search intent

Tool Proficiency

• SEO crawling and auditing tools (Screaming Frog, Sitebulb, or equivalent)
• Keyword research and backlink analysis platforms
• Google Search Console
• Google Analytics 4
• Spreadsheets (Excel/Google Sheets) at intermediate+ level
• Shopify (familiar with the platform and its SEO considerations)
• AI coding/automation tools (Claude Code, Cursor, Codex, or equivalent)

Communication

• Professional English writing ability — you'll write client reports, outreach emails, and content
• Clear spoken English for video calls
• Ability to explain technical concepts to non-technical audiences
• Proactive communication style — you surface issues and updates without being asked

Work Style

• Self-directed — you can manage your time and prioritize without daily oversight
• Detail-oriented — SEO requires precision
• Curious — you dig into problems until you understand root causes
• Growth mindset — you want to learn and improve continuously

Strong Plus

Technical Skills

• Basic HTML/CSS — can read code and identify SEO issues in markup
• Understanding of JavaScript SEO challenges (SPAs, SSR, SSG)
• Experience with schema markup implementation (JSON-LD)
• Familiarity with programmatic SEO approaches

AI Tools & Systems Experience

• Experience using AI assistants (Claude, ChatGPT) in professional workflows
• Familiarity with AI coding tools (Claude Code, Cursor, Codex, or similar)
• Understanding of how to prompt AI systems effectively
• Interest in how AI is changing search and discovery

Domain Experience

• Shopify SEO
• Ecommerce SEO more broadly
• B2B or SaaS SEO
• International/multilingual SEO

Tools You'll Use

• SEO crawling and analysis tools
• Google Search Console
• Google Analytics 4
• Google Sheets / Excel
• Claude, ChatGPT, and AI coding tools (Claude Code, Cursor, etc.)
• Shopify

Working With Us

Schedule & Communication

• Flexible hours with some overlap required for North American business time
• Primarily async communication via Slack
• Weekly video check-ins
• Loom for async walkthroughs and updates

What We Provide

• Access to premium SEO and AI tools
• Fully remote — work from anywhere
• Direct mentorship and regular feedback
• Clear growth path to senior role
• Exposure to emerging AI + SEO intersection

How to Apply

Send an email with

1. Introduction (2-3 paragraphs) Tell us about yourself — your SEO background, what you've worked on, and why this role interests you. Be specific about your experience across technical SEO, content, and link building.

2. English Writing Sample Either a past piece you've written (audit report, content brief, blog post, outreach email) OR write a short explanation (200-300 words) of how you would approach building backlinks for a new ecommerce brand selling premium kitchen equipment.

3. Tool Experience List the SEO tools you've used and your proficiency level with each. Include any AI tools you use in your workflow.

4. AI Experience (if applicable) If you have experience with AI/ML tools, Claude Code, or similar — describe how you've used them. If not, that's okay — tell us about your interest in learning.

• 5. Availability Your available start date, hours per week, and timezone.