Specialist, Conversion Rate Optimization (CRO)

Job Title: Conversion Rate Optimization (CRO) Specialist

Department: eCommerce, Digital Optimization

Reports To: Manager, Global Digital Optimization

FLSA Status: Exempt

Location: Nashville, TN (hybrid)

SVP Worldwide is the world's largest consumer sewing machine company, proudly home to the iconic brands SINGER®, HUSQVARNA® VIKING®, PFAFF®, and CREATIVATE™. Together, our brands represent nearly 500 years of combined leadership, empowering sewists around the world and shaping the evolution of sewing for generations.

Our purpose is clear: to create, elevate, and celebrate sewists around the world.

With global operations spanning R&D, manufacturing, distribution, and sales, SVP Worldwide brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers.

Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to innovate, collaborate, and make an impact.

Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we're building a connected, inclusive culture where people can grow their careers while helping define the future of sewing.

Position Summary: The CRO Specialist is responsible for enhancing the user experience and driving conversion rate improvements across our global eCommerce sites. This role focuses on identifying and executing opportunities to improve key performance metrics such as Add-to-Cart Rate, Conversion Rate, Bounce Rate, Checkout Completion Rate, and overall site engagement.

The ideal candidate is analytical, proactive, and passionate about optimizing customer journeys through data-driven experimentation and continuous improvements.

Responsibilities

• Translate leadership objectives into prioritized initiatives, roadmaps, and quarterly plans.
• Develop and manage a structured A/B and multivariate testing program, from hypothesis generation to test execution and analysis.
• Analyze on-site user behavior to identify friction points, drop-offs, and usability issues.
• Use insights from heatmaps, session recordings, surveys, and usability testing to form data-driven hypotheses
• Advocate for best-in-class customer experience practices that align with brand and conversion objectives.
• Partner with design, development, and analytics teams to implement and validate tests accurately.
• Track and measure the performance of experiments, reporting insights, and recommendations to stakeholders.
• Monitor and analyze key CRO metrics, including:
• Add-to-Cart Rate
• Conversion Rate (CVR)
• Checkout Abandonment Rate
• Average Order Value (AOV)
• Bounce Rate
• Session Duration / Engagement Rate
• Exit Rate
• Develop clear actionable reports and dashboards to communicate test outcomes and ongoing performance trends.
• Translate insights into business recommendations and prioritize optimization opportunities.
• Partner with Marketing, eCommerce, Product, and Analytics teams to ensure consistent execution and shared learnings.
• Maintain documentation of experiments, learnings, and best practices to foster continuous improvement.

You Bring (requirements, preferred skills)

• Bachelor's degree in Marketing, Data Analytics, Psychology, UX Design, or related field (or equivalent experience).
• 3+ years of experience in CRO, eCommerce optimization, or digital analytics.
• Demonstrated success improving key eCommerce metrics through testing and UX enhancements.
• Proficiency in analytics and testing tools (e.g., Google Analytics 4, Google Optimize, Optimizely, VWO, Hotjar, or Contentsquare).
• Solid understanding of A/B testing methodologies, statistical significance, and test design.
• Experience with data visualization tools (e.g., Looker Studio, Tableau, or Power BI).
• Strong analytical mindset with attention to detail.
• Self-starter who takes ownership and consistently drives projects to completion.
• Excellent communication and presentation skills for reporting insights to stakeholders.
• Structured and proactive in planning, prioritization, and execution.
• Curious, innovative thinker who thrives in a fast-paced digital environment.
• Continuously explores emerging CRO strategies, technologies, and industry insights to inform testing and innovation.
• Ability to work independently with minimal direct oversight as well as working with cross functions partners to strategize growth opportunities.

Preferred Skills

• Hands-on experience with Photoshop or other image editing tools to optimize visual content
• Familiarity with HTML/CSS and web technologies (for test implementation collaboration).
• Understanding of SEO fundamentals and how they impact user experience and conversion.

We Offer You

• Full benefits package; medical, dental, vision
• 401k plan
• Competitive PTO accrual as well as additional wellness days
• Hybrid work schedule
• Work environment that harbors a culture of collaboration and community
• Learning and development opportunities

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time
• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds
• Any additional physical requirements

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide's continued growth and to bring additional financial and operational resources to help accelerate the company's efforts.

Like what you see? Then come “sew” and grow your career with us!

Follow us on LinkedIn and get updates from SVP Worldwide!

Requirements: Manages processes in defined area of concentration.