Digital Marketing Manager
Snooze Restaurant Support CenterOur Snooze Story
We are Snooze, the OG brunch
leaders who have never stopped flipping the script on breakfast, powered by
culinary creativity, unmatched hospitality, and a passion for our
communities. Our Snoozers bring their authentic selves to work every day.
This allows us to serve our Guests through genuine care and radical
hospitality.
Joining Snooze means joining a
team that disrupts the ordinary. Our menu is built on responsibly sourced
ingredients—cage-free eggs, respect for animal welfare, and no added hormones
or antibiotics—and bold ideas that energize Snoozers and Guests alike. Our
impact goes beyond the plate, we’ve invested over $1M into local communities
and created inclusive, vibrant spaces for the neighborhoods we serve.
We know that, just like pancakes,
our people are better with passion, purpose, and pride. Here, you’ll find
more than a job. You’ll find a place to fuel your future, be celebrated for who
you are, and help us make mornings brighter, bolder, and better for
everyone. Will you join us?
What does your
role bring to the table?
The Digital Marketing Manager supports the
execution, optimization, and performance of Snooze’s digital channels. This
role focuses on day-to-day activation across loyalty, lifecycle, paid media,
SEO, online ordering, and emerging sales platforms. Working closely with the
Director of Digital Marketing, this role ensures campaigns are flawlessly
executed, insights are surfaced quickly, and Snooze’s digital presence remains
best-in-class. This role reports to the Director of Digital Marketing.
The Position
Specifics
Taking on the role of Digital Marketing Manager
isn’t just about bacon and pancakes. The responsibilities of this position
include
· Loyalty & Lifecycle Execution: Own the
loyalty promotion calendar and offer creation, overseeing the end-to-end execution of
Email, SMS, and Push campaigns to drive program efficiency and guest frequency.
· Paid Media & SEO
Oversight: Drive the performance
of channel
in close collaboration with our agency partners across Google Ads, Meta, and
Yelp. You will be responsible for weekly performance always looking for
optimizations to improve engagement and efficiency.
· Online Ordering
Optimization: Drive the performance of online ordering by directly analyzing
guest behavior and optimizing the conversion funnel to maximize digital revenue
and remove friction points.
· Sales Channel
Innovation: Research and spearhead
the onboarding of new revenue-generating channels to diversify the marketing
mix and capture new guest segments.
· Performance Analysis: Track and report on key
metrics across all digital channels and promotions, providing the Director with
actionable insights to refine tactics and ensure channel profitability.
· Strategy, System, and
Leadership: Build the system for
Digital Marketing execution, support strategic planning, and contribute
leadership across cross-functional initiatives.
· Other tasks, duties, and
responsibilities as assigned to meet Snooze’s business and operational goals
and priorities
The Bennie-Fits
This role comes with some sweet perks! See
below
· Competitive Annual Snooze Incentive Bonus
Program
· Snooze equity program eligibility immediately
upon hire or after one year in role
· Competitive Health, Dental, Vision, Pet and
Accident Insurance Plans with employer contribution
· Employer Paid Short Term Disability and Life
insurance benefits
· 401k/Roth 401k Plans
· Snooze Work Hard, Play Hard Days (Unlimited
Time off Program)
· Five (5) paid sick days within a calendar year
(up to 48 hours)
· Paid Holidays (RSC Holiday Schedule), Birthday
and Snooze Anniversary Date
· Snooze Cell Phone Reimbursements
· Snooze Meal Benefits for Yummy Snooze Food
· Other benefits including field trips, community
engagement, and personal and professional growth
Is this role
the right fit for you?
If
this is the right role for you, you must possess the following skillsets:
· You have the business acumen to execute while
thinking strategically.
· You collaborate well across teams and partners.
· You embrace data and use it to refine and
optimize.
· You have strong communication and organization
skills.
· You maintain a positive attitude—even under
pressure!
· Ability to have fun, dance, and laugh
under/during stressful situations (yes, seriously)
Let’s Talk
Prerequisites! (Education, Credentials, and Experience)
· 3+ years of digital marketing experience
(hospitality a bonus)
· Experience with ESPs, SMS tools, paid media
platforms, and analytics
· Bachelor’s degree or equivalent
· Must be authorized to work in the United States
Let’s Get
Physical (Additional Requirements)
· Must have the stamina to work 45 to 55 hours
per week
· Travel required for this
position is approximately 10% and you must be able to travel for up to 5 days
at one time (air, car, bus. Train, and weekend travel all required)
· Home base is in Denver, CO at the Snooze Restaurant
Support Center (3 days a week required in office)
The Nitty Gritty Details
Denver area base salary range: $80,000-$100,000
per year
The base salary range above represents the low
and high end of the Snooze salary range for this position. Actual salaries will
vary and may be above or below the range based on various factors including but
not limited to experience, education, training, location, merit system,
quantity or quality of production, responsibilities, and regular and/or
necessary travel. The range listed is just one component of Snooze’s total
compensation package for employees.
At Snooze, we
encourage Snoozers and Guests to show up as their true, authentic selves –
because everyone has a seat at our table. We celebrate individuality and
encourage our Snoozers to be their best selves every day. As a result, Snooze
is proud to be an Equal Opportunity Employer. In accordance with applicable
federal, state, and local laws, it is the policy of Snooze to recognize the
essential rights of all applicants and Snoozers as individuals and to recruit,
hire and promote the best-qualified person to do a particular job without
regard to race, religion, sex, age, disability, national origin, or other
protected classes. Our only consideration in selecting a person for a job is
the person’s ability to perform the job in question.
The physical demands
described are representative of those that must be met by a Snoozer to
successfully perform the essential functions of the job. Reasonable accommodations may be made to
enable individuals with disabilities to perform essential functions. This
document does not create an employment contract, implied or otherwise, other
than an “at will” relationship! This
description is proprietary and confidential to Snooze HoldCo Inc.
Job Type
- Job Type
- Full Time
- Salary Range
- USD 80,000 - 100,000 yearly
- Location
- Denver, CO
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