Digital Marketing Associate, Simon & Schuster Canada

**Responsibilities**

• Assist with planning and executing all digital marketing initiatives including newsletters, influencer marketing, digital advertising (video/podcast/search/display/paid social), website and content marketing.
• Tracks and analyzes ad performance and results, providing insights and recommendations for improved KPIs.
• Manage select social media channels, including planning and posting content, writing copy, creating images and videos, engaging with followers, maximizing reach and growing audience. Collaborate with marketing team to ensure brand consistency.
• Assist with developing and executing strategic social media marketing tactics, and paid and organic social media initiatives, tracking performance and optimizing approach to drive improved results.
• Assist with website management, including keeping homepage up to date with banners and new titles. Plans and executes seasonal and topical content to improve SEO and drive sales.
• Compiles social media insights and measures social media content performance using various internal and third-party tools, including Sprout Social and Google Analytics.
• Successfully build and monitor relationships with our influencer database, ensuring we build strong connections and create champions for our brand and authors.
• Contribute to special projects and initiatives as needed, supporting the company’s strategic goals and editorial vision.
• *Qualifications**:
• Undergraduate degree or equivalent work experience.
• 2-4 years of hands-on marketing experience, preferably in a publishing environment.
• Impeccable time-management skills with the ability to multitask.
• Creative thinker with the ability to generate innovate ideas and solutions to marketing challenges.
• Passion for and understanding of the ever-changing landscape of social media. Must be proficient on all platforms, be familiar with social media management and listening tools, and be willing to be in front of the camera.
• Experience planning and executing digital advertising including Meta, Google, Amazon (advertising and store building), Pinterest, TikTok, Spotify, Goodreads, etc.
• Proficiency with video, audio and photo editing tools. Must understand digital media formats and have working knowledge of HTML.
• Familiarity with website CMS.
• Ability to understand historical, current and future trends in the digital content and social media space.
• Strong copywriting, copy editing, and presentation skills.
• Detail-oriented approach with the ability to work under pressure to meet deadlines.
• And of course, a passion for books!

To apply, please submit your resume and cover. Please note, we will only consider applicants who provide a cover letter. If you don’t meet all the job requirements, or if you’re overqualified, let us know in your cover letter why you’re the right person to join our team. We want to hear from you!

Simon & Schuster Canada is an equal opportunity employer (EOE) including disability/vet. At Simon & Schuster Canada, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Simon & Schuster Canada is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.