Digital Marketing SEO Specialist

What We Offer

• Excellent health benefits plan, including medical, vision, and dental options
• 401(k) with company match
• Company profit-sharing plan
• Generous paid time off and paid holidays
• Paid parental leave
• Two free on-site fitness rooms
• Employee Assistance Program
• Employee Resource Groups
• Personal and professional development opportunities

Job Summary

As a Digital Marketing SEO Specialist, you will play a pivotal role in enhancing and optimizing servpro.com, franchise microsites, Google Business Profiles (GBP), and Citation Management Directories. This role emphasizes exceptional customer service for franchise owners while ensuring their digital presence is accurate and optimized. Your goal will be to maintain consistency, enhance visibility, and support franchise operations by executing SEO-related tasks efficiently. This position reports to the Senior Manager of SEO.

Your Responsibilities

• Assist in the onboarding and setup of new Google Business Profiles.
• Maintain and update essential business information like address, phone numbers, and tracking details.
• Facilitate GBP access for franchise owners, managers, and approved vendors.
• Support profile optimization requests, including categories, service details, and images.
• Submit forms for new profiles, license splits, and necessary updates.
• Escalate complex issues (e.g., reviews, appeals) to senior team members.
• Perform routine tasks to ensure accuracy and consistency across profiles.
• Assist with franchisee onboarding, offboarding, and transfers (microsites, GBP profiles, redirects, etc.).
• Handle Domain Name System (DNS) administration tasks, approving or denying requests as per policy.
• Support franchisee inquiries and service requests (e.g., navigation and reporting on dashboards, microsite management tools, and general troubleshooting).
• Respond to comments and inquiries regarding existing resources.
• Assist in creating new resource content.

Your Qualifications

• 2+ years of experience in SEO, digital marketing, or a related field.
• Familiarity with Google Business Profiles and online directory management.
• Strong organizational and time management skills with excellent attention to detail.
• Effective communication skills, both written and verbal.
• A customer service mindset with strong interpersonal skills.
• Comfortable in a fast-paced environment, managing multiple priorities.
• Self-disciplined and accountable, taking ownership and ensuring timely completion of assignments.
• Basic understanding of search engines, SEO principles, and digital marketing concepts.
• Technical aptitude with the ability to quickly learn new tools.

Education

Bachelor's Degree in Marketing or a related field of study.

About SERVPRO

For over 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, and more across the United States and Canada. Our 2,200+ individually owned and operated franchises are backed by a dedicated headquarters team. We strive to foster a professional community that values diversity and collaboration.

SERVPRO is an equal opportunity employer. All applicants will be considered without regard to age, race, color, religion, gender, sexual orientation, national origin, veteran, or disability status.