Manager, Digital Marketing

Position Title: Manager, Digital Marketing

Location: 545 Whitehall Park Dr Charlotte North Carolina 28273 United States

Clearance Requirements: None specified

Position Status: Contract

Pay Rate: $40-60/hr. (based on experience)

Position Description

We are seeking a strategic and results-driven Manager, Digital Marketing to lead the development and execution of high-impact digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth.

This role is ideal for a data-driven marketing leader with expertise in digital strategy, SEO/SEM, performance marketing, marketing analytics, and campaign optimization. The successful candidate will bring a strong blend of strategic thinking, hands-on execution, and cross-functional collaboration to elevate digital performance across multiple channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with overall business objectives and revenue goals.
• Lead integrated, multi-channel digital campaigns across SEO, SEM, paid media, social media, email marketing, and content marketing.
• Optimize digital acquisition funnels, conversion rates (CRO), and customer journey performance.
• Drive organic search growth and manage paid search initiatives to improve online visibility and website traffic.
• Analyze campaign performance using marketing analytics tools; deliver data-driven insights and executive-level reporting.
• Manage and optimize digital marketing budgets to maximize ROI and performance efficiency.
• Partner with content, sales, and leadership teams to ensure brand consistency and strategic alignment.
• Stay ahead of industry trends, search engine algorithm updates, and emerging marketing technologies.
• Lead cross-functional collaboration and foster a high-performance, accountability-driven marketing environment.

Required Skills/Education

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 5+ years of experience in digital marketing strategy and performance marketing leadership.
• Proven success driving measurable results in SEO, SEM, PPC, paid media, social media marketing, email marketing, and content strategy.
• Strong experience with Salesforce and Pardot (Marketing Automation Platforms required).
• Demonstrated expertise in marketing analytics, campaign performance metrics, KPI tracking, and ROI optimization.
• Experience managing digital marketing budgets and vendor relationships.
• Strong analytical, quantitative, and qualitative problem-solving skills.
• Excellent written and verbal communication skills with the ability to present to executive stakeholders.
• High level of ownership, accountability, and time management.
• Ability to thrive in a collaborative, fast-paced, performance-driven environment.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, and reaching.
• Regular use of standard office equipment (computer, phone, copier).

About Seneca Resources

At Seneca Resources, we are more than just a staffing and consulting firm — we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you’re choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.