Conversion Rate Optimization

Company Overview

Scentiment is one of the fastest-growing eCommerce fragrance retailers in the United States, recognized for its rapid growth and innovative approach to the online fragrance market.

We blend data, creativity, and customer obsession to redefine how consumers discover and purchase fragrance online. As we continue to scale, optimization and experimentation sit at the core of our growth strategy.

About the Role

We're looking for a Conversion Rate Optimization (CRO) Specialist to help scale Scentiment's high-performing Shopify eCommerce platform.

This role is ideal for someone who is deeply analytical, customer-focused, and excited to drive measurable revenue impact through structured experimentation.

You'll own the CRO program end-to-end—identifying friction points across the customer journey, developing and prioritizing tests, and translating insights into meaningful improvements across conversion rate, average order value (AOV), and customer lifetime value (LTV).

Key ResponsibilitiesCRO Strategy & Analysis

Own and execute Scentiment's CRO strategy across the Shopify storefront

Analyze user behavior using GA4, Shopify Analytics, Hotjar/Clarity, and other insights tools

Identify and prioritize conversion opportunities across PDPs, PLPs, cart, checkout, and post-purchase experiences

Build and maintain a data-backed CRO roadmap aligned with business goals

Experimentation & Testing

Design, implement, and analyze A/B and multivariate tests across UX, messaging, offers, pricing, and funnels

Develop clear hypotheses, success metrics, and test documentation

Ensure proper test setup, clean data, and statistical significance

Turn test learnings into scalable, long-term improvements

Optimization & Execution

Optimize product pages, landing pages, mobile experience, and checkout flow

Improve conversion rate, AOV, retention, and LTV through UX and behavioral insights

Collaborate closely with design, engineering, and marketing teams to implement winning tests

Test and optimize bundles, upsells, cross-sells, subscriptions, and promotional mechanics

Reporting & Collaboration

Track performance and clearly communicate results, insights, and recommendations

Share learnings with cross-functional teams to drive alignment and faster iteration

Help build a culture of experimentation and continuous improvement at Scentiment

Required Qualifications

2+ years of hands-on CRO experience in eCommerce

Strong experience with Shopify or Shopify Plus

Proven ability to drive statistically significant improvements in conversion and revenue

Deep understanding of UX principles, consumer psychology, and online buying behavior

Experience with CRO and analytics tools (VWO, Convert, Optimizely, GA4, etc.)

Strong analytical mindset with the ability to turn data into action

Preferred Qualifications

Experience working with high-growth or high-revenue eCommerce brands

Familiarity with DTC funnels, subscriptions, bundles, and promotional testing

Basic HTML/CSS knowledge or comfort collaborating with developers

Strong understanding of mobile-first eCommerce optimization

Experience optimizing beyond CVR (AOV, LTV, retention, repeat purchase rate)