Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC

Position Summary Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People | Excellence | Change | Integrity | Co-Prosperity Role and Responsibilities Role Overview This role is the single-threaded owner for Samsung’s smartphone launches and most critical Key Buying Moments (KBMs) on Samsung.com, responsible for translating global product vision into clear commercial and customer decisions for the U.S. DTC business, leading cross-functional teams and owning outcomes across revenue, margin, inventory, and customer experience. You will own the end-to-end go-to-market lifecycle – from early strategy and offer design through launch execution and post-launch optimization. The role carries high visibility and accountability with direct influence on commercial outcomes, customer experience, and brand perception, as well as responsibility for launches being strategically designed, commercially sound, and flawlessly executed. Position in the Organization This role operates in close partnership with Product, Product Marketing, Brand Marketing, E-Commerce, Pricing, Finance, Supply Chain, Analytics, and Legal, and acts as the integrator and decision owner for smartphone GTM on samsung.com. You will lead cross-functional planning, run and brainstorming and decision forums, and partner closely with director, VP and SVP-level stakeholders across the organization. This role is designed for a leader who can set the strategy and operate the machine, balancing long-term GTM vision with the intensity and rigor required to deliver during high-stakes launches and peak commercial moments. Responsibilities End-to-End GTM Ownership (Launches & KBMs) Own the full GTM lifecycle for smartphone launches and Key Buying Moments on Samsung.com, from early strategy through post-event optimization Serve as the single point of accountability for GTM outcomes across revenue, margin, mix, inventory, and customer experience Define clear success metrics, decision principles, and trade-offs for each launch and KBM GTM Strategy & Integrated Planning Translate global product and brand strategy into U.S. samsung.com GTM plans for launches and KBMs Lead integrated planning across Product, Product Marketing, Brand Marketing, E-commerce, CX, Pricing Operations, CRM, Analytics, Supply Chain, Finance, and Legal Design GTM strategy Ensure alignment and consistency across all customer touchpoints Commercial & Offer Architecture Own offer architecture for launches Run volume and revenue scenario planning to balance sales growth, profitability, and inventory objectives Partner with Finance to model outcomes and manage P&L trade-offs Execution Excellence & Readiness Drive readiness across site experience, systems, inventory allocation, merchandising, and customer support Run GTM governance, timelines, and decision forums; surface risks early and drive resolution Operate hands-on during launches and KBMs to ensure speed, quality, and issue resolution Performance Management & Optimization Own performance tracking, lead cross-functional war rooms, and executive-level reporting Rapidly diagnose issues and lead course correction Capture, document and institutionalize learnings to continuously improve Samsung’s GTM execution Leadership & Influence Lead through influence in a highly matrixed, global organization Align senior stakeholders with competing priorities Serve as a trusted thought partner on GTM strategy and execution Skills and Qualifications 8–12+ years in go-to-market, category management, commercial leadership, or strategy. Proven ownership of complex, high-stakes launches and peak commercial events with measurable revenue impact Experience in large, matrixed organizations Experience engaging with VP-level stakeholders Strong exposure to e-commerce and/or consumer electronics Bachelor’s degree required; MBA or equivalent strongly preferred Core Capabilities Strategic & Commercial Acumen Deep understanding of GTM mechanics: pricing, promotions, trade-in, financing, and demand shaping Strong P&L mindset, experience in P&L simulation and sales forecasting Customer-backward thinking grounded in data Operator Mindset Ability to move seamlessly from strategy definition to hands-on execution Comfort making high-impact decisions under tight timelines Proven ability to lead during ambiguity and incomplete information Strong planning, prioritization, and risk management skills Cross-Functional Leadership Exceptional influence without authority Proven track record aligning diverse teams and driving decisions at speed Clear, concise executive communication and storytelling Analytical & Technical Strong command of GTM and performance KPIs Advanced Excel and PowerPoint skills Tableau experience (Desktop preferred); familiarity with Jira and Confluence Personal Attributes Ownership mindset and bias to action High standards for execution quality and accountability Resilient, adaptable, and calm under pressure #LI-RL2 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. 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