Performance Marketing Manager

SageHome is reshaping the home improvement industry—one home and one brand at a time. We’re looking for a Performance Marketing Manager to manage SageHome’s lead acquisition efforts across multiple brands by managing lead aggregators and third-party vendor relationships. You won’t be setting up Google or Meta campaigns yourself—but you will be the owner of the results: responsible for tracking performance, influencing optimizations, and making smart budget decisions that reduce CAC and fuel revenue growth.

This role is ideal for someone who understands the high-stakes world of performance marketing and thrives at the intersection of vendor management, data analysis, and strategic budget oversight.

What You’ll Do

• Manage and optimize SageHome’s lead vendor relationships (e.g., aggregators, marketplaces, dealer networks), ensuring strong lead flow, quality, and alignment to brand goals
• Oversee lead acquisition performance across a portfolio of SageHome brands and geographic markets, tracking cost-per-lead (CPL), cost-per-acquisition (CPA), and conversion performance
• Collaborate with vendor partners to influence campaign strategy, targeting, ad creative, and landing pages
• Partner with Finance and Marketing leadership to forecast spend, lead volume, and marketing impact based on regional growth goals
• Perform analysis of campaign and conversion data with a winning, can-do attitude and continuously increase performance. The candidate should be an exceptional diagnostic problem solver.
• Take time to fully understand the business goals, issues and challenges and use that information to create impactful marketing solutions.
• The candidate should be extremely familiar with multiple media types and comfortable in launching comprehensive test campaigns to identify and prove-out new lead generation solutions.
• Continuously evaluate lead sources and negotiate new partnerships, contracts, and tests to diversify and strengthen the pipeline
• Identify underperforming markets or sources then recommend and implement actionable improvements
• Coordinate to ensure lead delivery, routing, and follow-up processes support ROI goals
• Audit lead quality and work with vendors to address duplicate, invalid, or poor-quality leads
• Serve as a key strategic contributor to monthly performance reviews, CAC reduction strategies, and media mix planning
• Develop and optimize multi-touch drip campaigns across email and SMS to nurture leads through the funnel, increase appointment rates, and reduce customer acquisition cost (CAC).
• Collaborate with internal teams and vendors to align messaging and timing of automated campaigns, ensuring consistency across the customer journey and improving conversion rates through A/B testing and performance analysis.
• Perpetually think in questions, i.e. “what if we did this different”. Work towards developing plans to improve the marketing programs and processes beyond what was given to them to achieve tangible bottom line results.

What You Bring

• 3+ years of experience in performance marketing, data analytics, lead generation, or acquisition strategy, especially managing third-party lead vendors
• Proven ability to manage significant marketing budgets with a focus on ROI, CAC, and pipeline impact
• Strong analytical mindset with hands-on experience using PowerBI, Excel, or other analytics tools to track, interpret, and act on lead data
• Comfortable negotiating with vendors, holding partners accountable to performance terms, and proactively optimizing contracts
• Innovation, creativity, and resourcefulness and most importantly problem solving skills.
• Familiarity with CRM systems and call tracking/reporting tools; experience attributing leads to sales performance
• Experience managing lead aggregator relationships in home improvement, home services, or similar high-ticket consumer categories
• Background in lead scoring, or state-by-state compliance preferred
• A track record of reducing CAC while scaling volume across distributed teams or multi-brand environments
• Strong collaboration skills across marketing, sales, and finance stakeholders
• High attention to detail, ownership mindset, and a desire to improve processes, performance, and outcomes continuously

What We Offer

• Vibrant office culture
• Competitive salary
• Profit Sharing
• Paid Holidays
• 401(k)
• Health insurance
• Vision insurance
• Dental insurance
• Life insurance
• Paid Time Off

SageHome provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

• The hourly or salary range is the range SageHome in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Georgia. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and medical, dental, vision, short- and long-term disability benefits, 401(k), life insurance,

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Employees may perform other duties as assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands; and verbal communication. The employee frequently uses a computer keyboard and monitor. Specific vision abilities required by this job include close vision, depth perception, and the ability to adjust focus. The employee is regularly required to be mobile, and the employee occasionally travels both short and long distances via a variety of conveyances. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing duties of this job, the employee regularly works in an office or remote setting. The noise in the work environment is usually quiet to moderate in an office setting.

SageHome LLC and their associate brands participate in E-Verify. This employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization. Learn more about E-Verify at www.e-verify.gov.”