Email Marketing Specialist

Email Marketing Specialist (B2B)Location: Remote (9:00 AM – 5:00 PM ET) Type: Long-term Contract (Potential for Hire) Experience: High-Volume B2B Email MarketingThe RoleWe are seeking a skilled and efficient Email Specialist to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.Key ResponsibilitiesCampaign Execution: Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.Strategic Planning: Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.Platform Management: Oversee the end-to-end setup, template creation, and integration processes within Salesforce Marketing Cloud (SFMC).Quality Assurance & Compliance: Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).Trend Monitoring: Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.What You BringTechnical Expertise: Proven experience managing high-volume email marketing campaigns. Salesforce Marketing Cloud (SFMC) experience and proficiency with HTML drag-and-drop editors are highly preferred.Operational Excellence: Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).Education: Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.Mindset: A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.