Ecommerce and Lead Gen Advertising Account Manager

Rise Marketing Group is a full-service digital marketing agency specializing in performance marketing for ecommerce and lead generation businesses. We help brands grow through paid media, analytics, conversion optimization, and clean reporting — with a strong focus on measurable ROI.

We’re hiring an Ecommerce & Lead Gen Advertising Account Manager to lead client relationships and manage paid media programs across Google, Microsoft, and Meta.

Role Overview

This is a client-facing role for someone who is confident owning accounts, leading strategy, and communicating clearly with business owners and marketing teams.

You’ll manage a portfolio of ecommerce and lead generation clients and take the lead on:

• Account strategy and execution
• Ongoing optimization and performance improvement
• Client communication and reporting
• Project management and internal coordination

This role is ideal for someone who is both performance-driven and highly organized.

Key Responsibilities

Client Relationship

• Serve as the primary point of contact for assigned clients
• Lead onboarding, kickoff calls, and ongoing client meetings
• Build trust through clear communication, responsiveness, and proactive strategy
• Translate client business goals into measurable paid media plans
• Present performance results and next-step recommendations in a clear, confident way

Paid Media Strategy and Execution

• Take the lead on campaign strategy, execution, and optimization across:
• Google Ads (Search, Shopping, Performance Max, YouTube)
• Microsoft Ads
• Meta Ads (Facebook/Instagram)
• Develop plans around: creative and messaging, landing pages and conversion paths, audience and keyword strategy, budget pacing and bid strategy
• Monitor performance and adjust strategy quickly based on results

Reporting and Performance Analysis

• Create dashboards in Google Looker Studio
• Track KPIs including:
• ROAS / MER (ecommerce)
• CPL / CAC (lead gen)
• Conversion rate, AOV, lead volume, lead quality
• Identify what’s driving results and what needs improvement
• Work with analytics support to ensure tracking is accurate (GA4, GTM, conversion tracking)

Project Management and Internal Coordiation

• Take the lead on project management for each account
• Coordinate with internal team members (web dev, SEO, etc.)
• Keep tasks, deadlines, and deliverables organized and moving forward
• Maintain clean internal notes, documentation, and handoffs
• Ensure client work stays on track and nothing falls through the cracks

Qualifications

• 2–5+ years hands on experience within paid media accounts for:
• Ecommerce brands and/or
• Lead generation businesses
• Strong experience in Google Ads (required)
• Experience with Meta Ads (required)
• Strong understanding of performance marketing KPIs and optimization
• Excellent communication skills — you can confidently lead client calls and explain performance clearly
• Proven ability to take ownership of accounts and lead strategy
• Strong project management skills and ability to manage multiple priorities
• Organized, proactive, and comfortable working independently
• Shopify Experience
• GA4 experience

Qualifications

This role is based in Dedham, MA

Hybrid schedule preferred, with flexibility depending on the candidate.

What Success Looks Like

• Clients feel supported, informed, and confident in the work
• Accounts show steady performance improvements month-over-month
• Reporting is clear, accurate, and insightful
• You proactively identify opportunities and solve problems
• Internal execution is organized, efficient, and consistently delivered

Compensation and Benefits

• Competitive salary based on experience
• Paid time off + holidays
• Growth opportunities within a fast-growing agency