Conversion Rate Optimization Project Manager

Title

Conversion Rate Optimization Project Manager

Job Type

Full Time

In Office - Henderson, Nevada

Disclaimers

• This is not a remote position.
• We are interested in every qualified candidate who is eligible to work in the United States.

Schedule

Monday through Friday

Salary

$60,000 - $90,000 / year

About the Role

Imagine having an impact on the experience of millions of website visitors each month. That’s what we do in the Conversion Rate Optimization (CRO) department at Red Dog Media, a powerhouse performance marketing company. CRO’s mission is to turn post-click web traffic into profitable revenue by running a high volume of A/B experiments. This mission is critical to RDM’s performance and growth.

To succeed, we need a Project Manager with 2-4 years of digital experience to take A/B experiment ideas and bring them to life. While CRO experience isn’t required (we’ll train you), you’ll need an analytical mindset to solve problems and clear roadblocks to help build a world-class experimentation program. We are a small department so your work and impact will be highly visible within the company.

Your Impact

Manage the consistent and timely progression of experiments from idea to completion by:

• Maintaining the department’s backlog of test ideas & ensuring backlog is consistently full
• Helping ideas move to the prioritized stage so that there is a steady stream of experiments ready for the development team
• Creating documentation for assigned experiments
• Guiding outside designers to ensure experiment mock-ups are accurate and on time
• Collaborating with the development team for clarity and agreement on experiment scope, requirements, and launch schedule
• Checking live experiment results daily to ensure no anomalies
• Tracking the results of ended experiments then working with Head of Experimentation to document findings and identify potential follow-up tests

Additional responsibilities

• Run point for weekly meeting preparations: ensure documentation is updated; attend/contribute to meetings and compile notes and follow-ups
• Conduct regular competitive/comparative site audits to identify testing opportunities
• Continuously build your experimentation knowledge and skillset to contribute to a team striving for world-class status

To learn more about our marketing department's efforts, review this overview: https://docs.google.com/document/d/1XGSotnvkn4Tig67zHzTXihAMD-cTsaZlhsLHlQjiGPo/edit?usp=sharing

A Day In Your Life

As our CRO Project Manager, your day-to-day will vary but will be mission-focused on driving A/B experiments forward. This could involve generating ideas, managing design resources, collaborating with stakeholders, improving a process or documentation, leveling up your CRO skill set, and more. We think it’s a great opportunity for someone who thrives in a dynamic environment and enjoys variety in their workday. If you prefer a highly repetitive and structured routine, you won’t be happy in this role.

Want an inside look into life at Red Dog Media?

Check out this video: https://youtu.be/UDVBwmNcvow?si=NBq8UqOXV-CuNtog

Who You Are

Our team boasts a rich tapestry of backgrounds, valuing diverse experiences over specific qualifications. We prioritize potential and alignment with our core values – Be a Problem Solver, Be Curious, Be a Championship Teammate, and Be Better Than Yesterday – over prior CRO experience.

If you believe your skills could potentially transfer well to this role and the following traits describe you, we encourage you to apply:

• Have a Bachelor's degree or higher
• 2-4 years of project management experience in a digital context like e-commerce, marketing, or product
• Experienced in at least one project tracking platform like Monday.com, Jira, Asana, Azure, etc.
• Possess an analytical mindset that drives creative solutions to problems and challenges
• Comfortable building and improving processes and documentation to optimize project delivery
• Ability to work and communicate effectively with cross-functional teams including marketing, development, and compliance
• Strong desire to learn CRO and build a relevant skill set to help drive the department mission

Bonus Skills

• Prior exposure to or knowledge of CRO, A/B testing, optimization, and personalization
• Proficiency with image editing and graphic design tools like Photoshop, Illustrator, etc.
• Prior exposure to or knowledge of Web analytics (GA4, Adobe Analytics, etc.)

Benefits

• Group health care insurance – 100% of employee premium paid by company
• Dental & vision insurance available (optional)
• 401k plan
• 401k match – immediate vesting up to 5% once eligible
• Unmetered PTO – encouraged to take 3 weeks of PTO per year

Perks

• Beautiful office space with live plants and floor-to-ceiling windows
• All hardware and software tools provided
• Employee development - courses, certifications, workshops etc. provided in order to invest in our employee’s growth
• In-office professional chef – prepares breakfast and lunch daily
• Requested beverages and snacks stocked
• In-office gym space available to all employees
• Employee appreciation program
• Team Time hangouts – each employee eligible for $200/month reimbursed for hanging out with coworkers outside of work
• Annual company parties
• Regular donations to charity

Join Us

At Red Dog Media, we’re more than just a company, we’re a community. From our beginnings funded by a pair of brother’s poker winnings to our current team of over 60 innovators, we value curiosity, complex problem solving, being championship teammates, and continuous improvement. Our mission is to be ‘The Last Place You’d Want to Work’ as our employee experience is so good, you’ll never want to work anywhere else.

To learn more about our founding story, read our blog post: https://reddogmediainc.com/red-dog-medias-15-year-anniversary-founding-story-and-business-growth/

Ready to make an impact?

Start by taking this quick survey and let us get to know you better: https://surveys.cultureindex.com/s/aYTRDWPAaR/91224

Once you have applied, we will reach out regarding next steps in the evaluation process!

Covid-19 Requirements

Employees, both local and remote, are required to be fully vaccinated + boosted for COVID-19.

Qualifications

• To succeed, we need a Project Manager with 2-4 years of digital experience to take A/B experiment ideas and bring them to life
• While CRO experience isn’t required (we’ll train you), you’ll need an analytical mindset to solve problems and clear roadblocks to help build a world-class experimentation program
• Have a Bachelor's degree or higher
• 2-4 years of project management experience in a digital context like e-commerce, marketing, or product
• Experienced in at least one project tracking platform like Monday.com, Jira, Asana, Azure, etc
• Possess an analytical mindset that drives creative solutions to problems and challenges
• Comfortable building and improving processes and documentation to optimize project delivery
• Ability to work and communicate effectively with cross-functional teams including marketing, development, and compliance
• Strong desire to learn CRO and build a relevant skill set to help drive the department mission
• Prior exposure to or knowledge of CRO, A/B testing, optimization, and personalization
• Proficiency with image editing and graphic design tools like Photoshop, Illustrator, etc
• Prior exposure to or knowledge of Web analytics (GA4, Adobe Analytics, etc.)
• Employees, both local and remote, are required to be fully vaccinated + boosted for COVID-19

Benefits

• $60,000 - $90,000 / year
• Group health care insurance – 100% of employee premium paid by company
• Dental & vision insurance available (optional)
• 401k plan
• 401k match – immediate vesting up to 5% once eligible
• Unmetered PTO – encouraged to take 3 weeks of PTO per year
• Beautiful office space with live plants and floor-to-ceiling windows
• All hardware and software tools provided
• Employee development - courses, certifications, workshops etc. provided in order to invest in our employee’s growth
• In-office professional chef – prepares breakfast and lunch daily
• Requested beverages and snacks stocked
• In-office gym space available to all employees
• Employee appreciation program
• Team Time hangouts – each employee eligible for $200/month reimbursed for hanging out with coworkers outside of work
• Annual company parties
• Regular donations to charity

Responsibilities

• Imagine having an impact on the experience of millions of website visitors each month
• Manage the consistent and timely progression of experiments from idea to completion by:
• Maintaining the department’s backlog of test ideas & ensuring backlog is consistently full
• Helping ideas move to the prioritized stage so that there is a steady stream of experiments ready for the development team
• Creating documentation for assigned experiments
• Guiding outside designers to ensure experiment mock-ups are accurate and on time
• Collaborating with the development team for clarity and agreement on experiment scope, requirements, and launch schedule
• Checking live experiment results daily to ensure no anomalies
• Tracking the results of ended experiments then working with Head of Experimentation to document findings and identify potential follow-up tests
• Run point for weekly meeting preparations: ensure documentation is updated; attend/contribute to meetings and compile notes and follow-ups
• Conduct regular competitive/comparative site audits to identify testing opportunities
• Continuously build your experimentation knowledge and skillset to contribute to a team striving for world-class status
• As our CRO Project Manager, your day-to-day will vary but will be mission-focused on driving A/B experiments forward
• This could involve generating ideas, managing design resources, collaborating with stakeholders, improving a process or documentation, leveling up your CRO skill set, and more