Marketing Director (Bilingual FR/EN) (Contract)

Reporting to the Leader responsible for Marketing and Sales, the Marketing Director has the overall accountability to lead all aspects of Marketing for PwC Canada including development and execution of marketing strategy, brand, sponsorships, thought leadership and campaigns at all levels (national, regional, industry/segment). The Marketing Director establishes and executes an annual and multi-year planning process, designs and implements an operating model to deliver on it and defines and leads the marketing team. The objectives are to drive cross-industry and LoS collaboration toward a marketing client-centric One Firm approach with defined KPA’s, to enhance the PwC brand awareness and to support growth in alignment to PwC Canada’s strategy.

Meaningful work you’ll be part of

As a Marketing Director, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

• Develops and leads an overarching, client-centric marketing strategy aligned with firmwide sales objectives and employee engagement, collaborating closely with senior partners and the Clients & Markets team to drive revenue and growth through industry, regional, and brand initiatives
• Acts as a senior member of the Marketing and Sales leadership team, partnering with other Directors to deliver a coordinated go-to-market strategy, engaging with the Canadian Leadership Team, and representing the client’s voice to position PwC as a client-first firm
• Establishes and executes annual planning and an operating model for the marketing team, liaising with PwC’s global marketing network to leverage resources and best practices, and participating in strategic planning and firmwide transformation initiatives
• Leads national marketing strategy across strategic channels, optimizing processes and resources through a comprehensive framework, campaign planning, paid media management, and editorial governance. Champions innovation in campaign tracking, CRM integration, and data-driven performance measurement
• Supports the marketing team in addressing challenges and balancing competing priorities, ensuring delivery excellence and strong client relationships, while driving efficiency and scalability through continuous improvement and tools optimization
• Oversees the development and execution of high-impact campaigns and national sponsorships, collaborating with digital, editorial, and social teams to maintain a consistent narrative, maximize audience engagement, and elevate brand visibility and measurable growth
• Develops and nurtures strategic relationships with global counterparts to drive alignment, share best practices, and promote innovation across markets and campaigns; co-leads brand refresh initiatives with the Brand team to ensure consistent compliance and measurable brand impact across all channels
• Co-leads the Brand workstream, engaging and aligning cross-functional teams, including sales, editorial, digital, and communications, to drive cohesive brand strategy and execution
• Builds, develops, and leads a high-performing marketing team by coaching senior managers, overseeing recruitment, onboarding, and performance management, while guiding organizational restructuring and team realignment
• Fosters leadership development and collaboration through monthly forums and quarterly training, leads change communications during transitions, and designs client-centric marketing strategies aligned with sales goals and business objectives

Experiences And Skills You’ll Use To Solve

• Demonstrated leadership experience in B2B marketing, with proven operational excellence, strategic planning, and team development in complex, matrixed organizations
• Expertise in cross-functional collaboration, with the ability to work closely with senior leadership, sales, digital, and communications teams to drive measurable growth across multiple regions and industries
• Experience in leading organizational transformation, including brand refresh initiatives, marketing taxonomy redesign, and strategic workforce planning
• Exceptional communication skills for engaging senior stakeholders and representing marketing efforts at the firmwide level
• Strong people management skills, with a track record of mentoring high-performing teams and overseeing recruitment and onboarding processes
• Strategic content and campaign management experience, including editorial direction, national sponsorships, and audience engagement optimization through digital tools and performance metrics
• Knowledge of CRM systems, CASL regulations, and French language requirements for Canadian marketing and compliance
• The successful candidate requires fluency in English, in addition to French as they will be required to support or collaborate with English-speaking clients, colleagues and/or stakeholders during the course of their employment with PwC Canada
• This is a 14-month full-time contract opportunity
• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer

This position ensures continuity and upholds our standards of excellence following the departure of a valued team member.

The salary range for this position is $162,000 - $212,000. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html). 703209WD